Are you an entertainment executive trying to make informed content or acquisition decision for your OTT platform or TV network? The power of audience demand data is becoming crucial for such decisions. Let’s take for instance the series "Will Trent". By analyzing its demand during July 2023 in the United States, one can uncover valuable insights to aid with decision making.
Firstly, we can see that "Will Trent" has 10.6 times the audience demand of the average show in the United States. This already tells us that the show is performing outstandingly well. By comparing its demand over the last 30 days and 90 days, we notice that demand has decreased, which means the show is losing appeal over time.
When assessing the show's genre-specific demand, it ranks at the 97.1th percentile in the drama genre, which means it is doing remarkably well in comparison to other drama titles in the United States. It’s important to note that the show enjoyed a spike in demand in late July.
Furthermore, Parrot Pulse, which measures global performance across six dimensions for any given TV show, reveals that worldwide audience demand across all platforms for "Will Trent" is outstanding, and its travelability is also outstanding, which quantifies a show's international demand relative to its home market. The show's longevity, momentum, and franchisability are also fantastic.
To better evaluate "Will Trent's" market relevance, we can examine the top 10 global markets where the show is most in-demand over the last 30 days. Here, each market outperforms the demand of the average TV show. The series is most popular in the United States, followed by the Netherlands. It also has good demand in South Africa, Australia, Romania, United Kingdom, Canada, Germany, and Bulgaria.
By examining the metadata of the show, we can see that "Will Trent" started airing on 3rd January 2023. It has 14 episodes over 1 season, and its status is currently ongoing.
In summary, "Will Trent" is an excellent show with a large fanbase and large target audience. Audience demand data indicate that this series is losing appeal over time. As an entertainment executive, you can use such data to ascertain the value of the show to your OTT platform or TV network. For instance, demand data can reveal how much a series is worth, its IP value, estimate cannibalization and exclusivity, and ascertain its ability to drive subscriptions and minimize churn. You can also use demand data to determine the best content acquisition or production strategies, what type of content is in demand, which platforms to target for distribution, amongst others.
