The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly looking for ways to increase audience engagement and drive revenue. One way to achieve that is to leverage demand data to make informed content, acquisition, distribution, and programming decisions. A great example for this is "Noticiero Univisión," the Spanish-language nightly newscast with a focus on Central and South America, and issues of particular interest to Hispanics in the USA.
Using Parrot Analytics demand data for Argentina in October 2023, we can see that "Noticiero Univisión" achieved an outstanding 9.2 times the audience demand compared to the average show, which indicates it is a valuable asset to any OTT or SVOD platform looking to acquire or distribute content. Moreover, the show sits in the 99.4th percentile in the news genre, indicating its outstanding performance in its category in Argentina.
To assess the value of "Noticiero Univisión" globally, we can also examine its demand in other markets. The show's performance in the United States, where it originated, is outstanding, achieving an audience demand of 14.1x, while other markets, such as Venezuela, Mexico, Colombia, Panama, Spain, Ecuador, and Canada, also show outstanding demand performance. This is helpful for content acquisition decisions, as it can help you determine which markets to focus on to increase engagement.
Furthermore, demand data can help to evaluate the success of programming decisions. For instance, it's good to see that "Noticiero Univisión" maintained exceptionally high momentum, with a pace of growth. Studios, TV production companies and linear networks can use this information to make strategic decisions about when to release new episodes for the show.
Not only does demand data provide insights on content and acquisition, but it also informs on the marketing and branding of a show. Parrot Analytics demand data reveals that audience demand for "Noticiero Univisión" decreased by 0.5% in Argentina in October 2023, meaning it may be time to reassess marketing campaigns to ensure continued engagement with the series.
Conclusively, Parrot Analytics demand data empowers entertainment executives to make data-driven decisions for their businesses. Content valuation can be applied to individual series or entire libraries to find the value of content on any streaming service. Moreover, customers can leverage demand data to acquire, distribute and produce content that will grow their audience.
Noticiero Univisión's travelability to Argentina in the last 30 days is 23%, which means that the audience demand for Noticiero Univisión is 23% of the demand in its country of origin, United States. Click through to another market to discover how well Noticiero Univisión travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Univision‘s Noticiero Univisión is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Argentina, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Univision and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Noticiero Univisión, for example, can be assessed for a market e.g. Argentina, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for Noticiero Univisión in Argentina. We provide our partners with extensive subscription-video-on-demand insight to help them drive better and more informed content investment strategies. Contact us today to find out more.