If you are an executive working in the entertainment industry, using demand data could help make more informed content, acquisition, distribution, or programming decisions. Below are some examples of how one could leverage the insights generated to make data-driven decisions on specific areas:
Content valuation: Let's start by addressing content valuation. The demand for "Air Crash Investigation (Mayday)" is cataloged as outstanding in Australia. Using Parrot Analytics content valuation system, we could obtain an accurate economic valuation of the content based on global audience demand. In turn, this allows you to make an informed decision at the negotiating table or on your streaming service platform.
Content Acquisition: Another possibility is using demand data to make decisions about content acquisition. One could use demand data to assess the canonicity of a specific show or library, decide which types of content are more liable to be a significant acquisition or produce opportunities, and this information could also serve as a loss aversion barometer to help avoid expensive acquisitions that could potentially not perform well.
Programming strategy: One more possibility is using demand data to help inform the programming strategy. Demand data could aid in selecting new content for your SVOD service or linear network or exploring whitespace opportunities for content distribution. As an example, it is worth noting that "Air Crash Investigation (Mayday)" is ranking at the 100.0th percentile in Australia, from the documentary genre, indicating specific thematic areas that could also be worth exploring.
Franchising and Spin-off Potential: Demand data could be quite insightful in-house content value extension. An excellent example of this in the case of Air Crash Investigation's insight is in its franchising and spin-off possibility rank of outstanding. This could potentially represent an opportunity to further monetize the IP for this show through spin-offs or franchises.
The above points can be further reinforced with specific data insights on "Air Crash Investigation (Mayday)" in Australia during February 2024. For starters, with 13.2 times the audience demand of the average show, it could be concluded that "Air Crash Investigation (Mayday)" is a highly popular show with its audience. Furthermore, show metadata showing 241 episodes over 24 seasons with current status added to this information shows that it is a stable show on the long term. As an additional point, the show has been increasing in popularity on a rolling basis, and recently, an audience demand increase has been recorded in February.
Consequently, using demand data, TV executives can make informed decisions about content valuation, acquisition opportunities, programming strategy pivots, and catalog valuation extension, in the case of Air Crash Investigation and any other relevant shows on a platform or network.
