As an entertainment executive, there are several questions that you can answer by analyzing the data provided from "America's Funniest Home Videos" in Australia. Demand data can be used to help you make more informed content acquisition, distribution, and programming decisions. Here are some key questions that the data can answer.
1. How valuable is "America's Funniest Home Videos" in Australia?
Demand data can be used to estimate the value of a TV series to a platform over time. In this case, "America's Funniest Home Videos" has 3.7 times the audience demand of the average show in Australia over the last 30 days. With only 8.6% of all TV shows having this level of demand, this indicates the demand for this show is good. The data also reveals that the demand for "America's Funniest Home Videos" has been increasing recently, which is a good sign for content valuation.
2. What other shows should be acquired to complement "America's Funniest Home Videos"?
By identifying the other shows that the fans of "America's Funniest Home Videos" also like, you can find new ideas for complementary content acquisition. According to the data, other shows that fans of "America's Funniest Home Videos" also like are "The Blacklist", "Mysteries Of The Abandoned", "Nova", "Melrose Place", "Hollyoaks", "Survivor", "Teen Titans Go!", "The Orville", and "Late Night With Seth Meyers".
3. What is the show's international potential?
Travelability quantifies a show's international demand relative to its home market. In this case, the demand for "America's Funniest Home Videos" in Australia was only 17% of the demand in its country of origin, the United States. However, the show outperformed the demand of the average TV show (1x) in each of the top 10 global markets listed. This indicates that the show has good international potential.
4. What programming strategies can be implemented for this show?
By analyzing changes in the demand for "America's Funniest Home Videos", you can identify trends that inform programming strategies. In this case, demand data indicates that the show's demand spiked in late October 2023 in Australia and has decreased by 115.5% during the month. This provides insight into prime programming times and the frequency of airing to maintain audience interest and demand.
5. How can the brand be further monetized?
Franchisability quantifies a show's spin-off potential. For "America's Funniest Home Videos", this dimension is rated as good, which means there is potential for the show to be turned into additional content, merchandise, or events. The insights can be used to develop a strategy or approach to maximize the revenue offerings of the brand.
Overall, more informed and data-driven decisions can be made by entertainment executives by using demand data to better understand audience preferences, brand potential, and growth opportunities. Parrot Analytics' content valuation system leverages signals from global content demand and supply to produce an economic valuation system that enables strategic decision-making based on accurate market measurements.
