If you are an entertainment executive looking to make content decisions, evaluating audience demand data can provide valuable insights that can help you maximize ROI on all kinds of content. In this case, let us take "American Ninja Warrior" from October 2023 in Australia as an example.
We can see that "American Ninja Warrior" enjoys good demand in Australia (4.2 times the average demand of all TV shows in Australia over a period of 30 days). This data point can help content distributors and agents assess the value of a series like this one as they estimate the show's ability to drive subscriptions and reduce churn on a platform it is distributed on.
Also, by carefully analyzing global demand data associated with a TV series like "American Ninja Warrior," content decision-makers can identify the most popular genres and test various concepts and content types. They can determine which types of content have high potential for acquisition, production, or distribution in a given market.
The show's performance in terms of audience demand over the last 90 days in contrast to the last 30 days can provide valuable insights into audience engagement. "American Ninja Warrior" has had a decreasing trend recently, despite its good demand. The momentum metric from the Parrot Pulse report on "American Ninja Warrior" displays outstanding audience demand growth, so these findings indicate that examining trends over a more extended period could reveal interesting insights about this show's performance in Australia.
The show has excellent global perimeter performance, maintained well over time, and good spin-off potential, which offer insights on how to monetize IP with spin-offs or franchises. Audience demand data mapped out in "American Ninja Warrior's" Parrot Pulse report highlights the show's most significant global markets, indicating where and how it could be taken and promoted. For instance, we can entirely deduce from the audience demand in the USA (9.0x more than the average TV show in the country) what type of audiences may be more engaged in the show and devise strategies to optimize its reach.
In conclusion, access to and utilization of in-depth audience demand data provide entertainment executives across distribution and production companies, talent agencies, studio and network executives, and many more, a valuable lens into the popularity and performance of specific content, helping them make more informed decisions across stages of content creation. With the critical insights offered by Parrot Analytics, entertainment executives can optimize their decision-making processes, thus unlocking value for all parties involved in the creation, distribution, and monetization of content across platforms and regions.
