As a TV executive looking to make decisions around content, acquisitions, distribution, or programming, analyzing demand data can provide valuable insights. In the case of "American Ninja Warrior", demand data can help answer questions such as:
- How much is "American Ninja Warrior" worth globally?
Ans: The demand data shows that the worldwide audience demand across all platforms is good. Additionally, it has excellent longevity, momentum, and reach. This data can be leveraged to estimate the show's potential value to other streaming platforms and for the distribution strategy overseas.
- What are the most popular TV shows in the reality genre in Australia?
Ans: The reality TV show ranks stand at the 96.8th percentile in the reality genre in December. Also, the audience demand for "American Ninja Warrior" is 2.6 times the average show in Australia over the last 30 days. This information can be used by an OTT platform to understand the current trend and decide on the new reality TV shows for acquisition and programming.
- Should we acquire "American Ninja Warrior" for our platform?
Ans: The demand for "American Ninja Warrior" has been decreasing recently, but it is still 2.6 times the average show in Australia over the last 30 days. Furthermore, the show's demand is good across various markets like Canada, the United Kingdom, Norway, France, China, Australia, and Czechia. Examining the top 10 global markets where "American Ninja Warrior" is most in-demand over the last 30 days reveals the show's immense popularity. All of these factors suggest that it is worth considering for acquisition.
- How can we attract new subscribers to our SVOD service?
Ans: Examining the additional show metadata, it is seen that "American Ninja Warrior" has 15 seasons and been on air since 2009. This indicates a loyal fanbase. Additionally, analysis shows that fans of "American Ninja Warrior" also like shows in similar genres like "Australian Ninja Warrior" and "Bering Sea Gold". This data can be leveraged to acquire similar shows and program them in a way that will attract new subscribers to the SVOD service.
By examining demand data like audience demand, travelability, longevity, momentum, franchisability, and reach, TV executives can make more informed decisions regarding content valuation, content acquisition, distribution, programming decisions, audience retention, marketing, and more. In the case of "American Ninja Warrior", this information could be supplemented with other data sources like ratings and demographics to make more strategic decisions.
