As an entertainment executive, you want to ensure that you make informed content decisions that appeal to your audience, and for this, you need a reliable way to measure audience demand. By examining the demand data for "Australia's Got Talent" during the month of October 2023 in Australia, you can ascertain how demand data can help with content valuation, acquisition, distribution, and programming decisions.
Firstly, content valuation is based on demand data, and using this data, you can determine how much to spend on "Australia's Got Talent." The Parrot Analytics content valuation system is based on demand data, and it reveals the dollar value contribution of any title, including this show, to any platform, in any region. "Australia's Got Talent" currently has a demand that is 2.2 times the average show in Australia, indicating that it has good demand in the region and can be considered a valuable asset to any platform.
Acquisition decisions can also be made based on demand data. By analyzing the global performance of "Australia's Got Talent" across six dimensions, you can determine whether the show has spin-off potential and how well audience demand is maintained over time. Franchisability is currently poor, but demand data can help you identify potential areas for growth, such as Malta, New Zealand, India, and other countries where demand is "okay."
Distribution decisions can also be informed using demand data. For example, it is evident that "Australia's Got Talent" is most in-demand in its home market, Australia, and has good audience demand of 0.6x. Still, it also outperforms the demand of the average TV show in all other markets where it is popular, making it a show that can be effectively distributed globally.
Lastly, programming decisions can be made based on the performance of "Australia's Got Talent" over the last 30 days. The show has had a 27.0% increase in peak demand and an increase in popularity compared to its average demand over the last year, highlighting the show's growing audience and appeal. Also, identifying other shows that fans of "Australia's Got Talent" like can aid in programming by helping you determine other titles to consider acquiring or producing.
In conclusion, Parrot Analytics demand data has the power to answer a broad range of questions and can inform a range of executive decisions. By using the demand data for "Australia's Got Talent" as an example, you can see how demand data can be used to make informed content, acquisition, distribution, and programming decisions. It is crucial to utilize demand data to help companies make informed decisions that connect with their audience and drive growth.
