As an entertainment executive, using demand data can be vital to making informed content decisions. With a show like "Bachelor In Paradise (US)," demand data provides insight and answers crucial questions that can inform content acquisition, distribution, programming, and valuation decisions.
One of the benefits of demand data when it comes to content valuation is that it reveals the dollar value contribution of any title, to any platform, in any region. This is a calculation of the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. Therefore, by using demand data, it is possible to calculate the ROI a specific title will bring for any given platform.
In the case of "Bachelor In Paradise (US)," it is clear that the show has good demand in Australia. The show scored 4.4 times the average show in Australia over the last 30 days, and only 8.6% of all TV shows have this level of demand. However, demand for the show has been decreasing recently, and the show dropped 69 spots in its rank in Australia during February.
Nevertheless, the show is still very popular and is in the 98.8th percentile in the romance genre, meaning it has higher demand than 98.8% of all romance titles in Australia. This popularity is evident in the show's rising popularity, as its average demand on a rolling year basis was 3.6 times the average title, compared to the current 4.4 times the title average for the last 30 days. Therefore, by analyzing recent demand trends, an entertainment executive can determine whether the show still has the potential to bring in a high ROI for any platform interested in acquiring or distributing the content.
Demand data also helps map local whitespaces. In the case of "Bachelor In Paradise (US)" in Australia, it is evident that the show's audience has increased by 2.3% in February, with a spike in demand towards the end of February. Interestingly, demand for the show is 36% of the demand in its country of origin, the United States. This data helps understand which content shows resonate the most with the local Australian audience and provides guidance on which content genres the platform should focus on acquiring or producing to attract new subscribers.
Additionally, "Bachelor In Paradise (US)" outperforms the demand of the average TV show in each of its top 10 global markets, showcasing its international success. This information enables entertainment executives to make data-driven acquisition decisions so that they can allocate funds to maximize future content investments.
Finally, when it comes to programming decisions, demand data can inform content release strategy and pricing. By understanding the peak and decreasing demand for a show like "Bachelor In Paradise (US)," a platform can strategically release and price the show to best engage its audience, optimize engagement, and maximize revenue.
In conclusion, demand data from shows like "Bachelor In Paradise (US)" provides entertainment executives with powerful insights that guide better content acquisition, distribution, programming, and valuation decisions. Entertainment executives can optimize their decisions by analyzing show metadata, the show's ranking, global markets where it's popular, audience spikes, trends, and local demand, amongst other factors. Therefore, a deep understanding of the show's demand data is essential for making profitable and productive investment decisions.
