As a TV executive, you can leverage the power of demand data to make informed content acquisition and distribution decisions for your platform. The analysis of "Beck" provides valuable insights that can be used to make better decisions regarding the future of the show and similar TV series.
Content Valuation:
- One use of demand data is to determine the value of a TV series to a particular platform, which can be used to help with content acquisition decisions. With 2.8 times the audience demand of the average show in Australia over the last 30 days, "Beck" has good demand, and it has been increasing.A show with this level of demand has a higher market value.
- Content valuation can also be applied to an entire library of content, which helps to unbundle the value of content on streaming services.
Travelability:
- In terms of travelability, "Beck" has a poor performance in terms of international demand relative to its home market of Sweden. By monitoring the travelability of content, executives gain insight into which titles would perform better in other regions and determine how valuable it can be for their platform.
Longevity and Momentum:
- The show "Beck" has an okay performance in both longevity and momentum, which measure how well market demand is sustained over time and how fast it is increasing. Executives can use this data to predict how well a show will perform in the future and estimate returns on investment.
Franchisability:
- With a poor franchisability score, executives may be hesitant to spin-off or franchise the show. However, they could consider other factors such as fan sentiment or alternative revenue streams to expand the franchise.
Reach:
- "Beck" has an okay reach score, which indicates that the audience interested in the show is not very large or diverse.
- Reach data can be used by executives to understand what type of content appeals to specific audiences and target their marketing campaigns accordingly.
Audience Demand:
- By analyzing the audience demographics and preferences for "Beck" and related TV series, executives can determine which genre of content is most appealing to their audience. Also, by tracking audience demand across multiple markets, executives can make informed global content decisions.
Programming:
- Lastly, executives can use demand data to inform their programming decisions, such as determining the best release strategy for a show or the right timing for a marketing campaign. By analyzing the peak demand and decreasing demand over time, executives can determine the optimal timing of when to release a show or its promotional material.
In conclusion, utilizing demand data allows executives to make informed decisions that contribute to the growth of their platform and gives them a competitive advantage in the entertainment industry. With the help of Parrot Analytics, executives can make data-driven decisions around content valuation, travelability, longevity, momentum, franchisability, and reach, helping to position their platform for greater success.
