If you are an entertainment executive, you should pay attention to the success story of "Big Brother: UK" and its impact on the Australian audience. With 12.6 times the audience demand of the average show in Australia over the last 30 days, the demand for this show is outstanding. Demand data provides you with valuable insights into audience preferences and offers actionable data to help inform strategic decisions for your platform. Let's explore some key questions to consider using the example of "Big Brother: UK":
- Content valuation: Demand data is a good starting point for content valuation. You can use audience demand data to assess the current success of "Big Brother: UK" and determine its strategic value for your SVOD platform. With its high audience demand, you can use a content valuation system such as Parrot Analytics to estimate the dollar value contribution of this title to your platform.
- Acquisition decisions: If you're looking to acquire rights to a reality TV series, you could use "Big Brother: UK" as a benchmark. By comparing its demand metrics to other titles, you can assess which shows are likely to generate similar or higher demand in Australia. Moreover, a side-by-side comparison of audience demand and ratings data can highlight titles that achieve strong demand despite lower ratings and could indicate potential hidden gems.
- Programming decisions: Audience demand data can also help inform your programming decisions. The decline in demand for "Big Brother: UK" in November indicates that audiences are likely to be growing tired of the show. Therefore, you could use that data to determine the appropriate programming schedule, like taking a break for a season, so you don't over-expose the title and risk burning out its audience.
- Distribution decisions: A key trend that emerges from "Big Brother: UK" is the show's strong international appeal. With higher demand than the title average in ten different markets, you can use this data to determine where to strategically focus your distribution efforts for this title, and other shows like it. You might also want to consider dubbing or subtitling the show in the relevant languages to give it broader appeal and maximize viewing potential.
- Franchisability: "Big Brother: UK" has been on the air for over 20 seasons. Demand data from multiple markets can help you determine where to consider launching a similar show, either as a spin-off or format adaptation. Using audience demand data, you can determine what adaptations could be successful in new markets. Moreover, you can use audience data to determine the most popular reality sub-genres in any new market which can inform your development strategy.
In conclusion, access to demand data provides valuable insights for entertainment executives working in the TV industry. For example, based on the analysis of "Big Brother: UK" in November 2023 in Australia, it is clear that demand data can help you make informed decisions about content valuation, acquisition, programming, distribution, and franchisability. By leveraging demand data to guide your decisions, you can help ensure that your platform is delivering the most relevant content to your viewers.
