As an entertainment executive, there are several ways to leverage the demand data on "Big Brother: UK" to make more informed content decisions. Firstly, one can use content valuation to determine the dollar value contribution of this TV series to any platform within a specific region. In the case of "Big Brother: UK", its good demand and outstanding longevity show that this show can still contribute significantly to a platform's revenue. Additionally, demand data can help executives determine how to price this content optimally, a crucial factor in content valuation.
Secondly, analyzing the audience demand for "Big Brother: UK" in other global markets can help determine which markets to target for distribution and what content to acquire. For instance, although demand in Australia has declined over the last 30 days, the show still has considerable demand and has higher demand than 98.7% of all reality titles in this region. This makes "Big Brother: UK" a potentially good acquisition option for an Australian SVOD platform.
Thirdly, by examining the top 10 global markets where "Big Brother: UK" is most in-demand, executives can determine the show's travelability and plan its global expansion strategy accordingly. For example, since the United Kingdom is its number one market with outstanding audience demand, it would be wise to prioritize this market for content expansion and explore spin-off opportunities.
Fourthly, demand data can help with programming decisions and can help attract and retain subscribers. Executives can use demand data to answer several questions, such as which titles they should acquire to retain current audiences, which titles have a high potential to mitigate churn, and which titles are most likely to attract new subscribers. In the case of "Big Brother: UK", fans also like titles such as "Survivor" and "Below Deck Down Under." Executives can use this data to plan programming blocks that best appeal to their audience's tastes and demographics.
Finally, demand data can inform decisions about advertising and promotional campaigns, particularly in pre-release marketing and response to fan engagement. For example, the show's demand in late December spiked, and executives could leverage this demand to create targeted campaigns for the show's upcoming season. Similarly, momentum data can highlight the pace of growth, indicating how effective the marketing campaigns and social media promotion have been.
In conclusion, analyzing demand data on "Big Brother: UK," executives can make well-informed, data-driven decisions about content acquisition, distribution, programming, and promotional campaigns. Data on demand is crucial in content valuation, global expansion, and determining the show's reach and audience retention. In this way, entertainment executives can maximize their platform's revenue and subscriber base and create a more targeted entertainment experience for their audiences.
