As an entertainment executive, demand data can be the key to making more informed content decisions. By looking at the analysis of "Big Little Lies" in October 2023 in Australia as an example, we can see how demand data can help inform content valuation and acquisition decisions.
One way to use demand data is to value content using demand metrics. Content valuation helps determine how much a series or an entire library is worth to a streaming platform over time. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. By using the Parrot Analytics content valuation system, it is possible to calculate the value of any content library, including "Big Little Lies" in Australia.
Demand data can also help with subscriber retention and acquisition. By analyzing the demand of the show and its related shows in the same genre, executives can find out which titles they should buy to keep their current audience happy and attract new subscribers to their SVOD service. In this case, we see that fans of "Big Little Lies" also like "Game Of Thrones" and "Grey's Anatomy," which could be potential acquisitions for the platform.
Furthermore, demand data can inform programming decisions by determining the best release strategy for a show. By studying the demand patterns of "Big Little Lies," you can identify exactly when a show's audience is at its peak and decide the optimal time for the show's premiere. In this case, we see that demand for "Big Little Lies" spiked in late October 2023.
Demand data also powers discovery and recommendations. Using data on who is watching "Big Little Lies" and what other shows they are interested in, executives can offer personalized recommendations to viewers.
Overall, by leveraging demand data, entertainment executives can make more informed decisions around content valuation, acquisition and distribution, programming, and viewer engagement. With access to up-to-date demand insights, executives can make decisions with greater confidence around how to allocate resources and anticipate audience demand.
