As a TV executive, it can be challenging to make informed decisions when it comes to content acquisition, distribution, or programming. Fortunately, audience demand data can provide valuable insights to help executives make informed decisions. One case in point is the Australian version of "Big Little Lies" in December 2023.
The analysis shows that demand for "Big Little Lies" is exceptional in Australia, with 3.3 times the average audience demand over the previous 30 days, indicating high engagement. This high demand level marks "Big Little Lies" as an excellent candidate for content valuation. One can calculate the economic value of a title by taking into account its audience demand relative to the platform average, the revenue contribution of the title, and the cost savings related to acquiring already-popular content.
Moreover, the rolling year basis reveals that "Big Little Lies" experienced an increase in popularity. This heightened popularity has led to a notable increase in value for the show over the past 30 days, demonstrating the show's sustained audience interest.
The analysis also reveals that in Australia, the show experienced a decrease in demand in December; however, "Big Little Lies" remained more popular than 96.8 percent of all drama titles in Australia. The analysis also shows that the show has international travelability, with an audience demand 39% of the United States' home market, demonstrating that the show's demand can resonate both domestically and overseas.
In addition, "Big Little Lies" demonstrated excellent momentum, indicating a fast pace of growth in demand for the show. Further, the analysis indicates that the show has spin-off potential (franchisability), and its reach (number of people expressing demand for a show) is outstanding.
Furthermore, by examining the top ten global markets where "Big Little Lies" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. This means that the show has a global-centric appeal and can leverage this to drive up more demand.
Finally, the analysis shows that "Big Little Lies" experienced a demand spike in late December 2023. The spike in demand likely resulted from an increase in advertising, social media efforts, or word-of-mouth promotion. As such, leveraging such information with proper marketing efforts can accelerate uptake of new and existing content, driving up demand and revenues, and growth.
In conclusion, by using audience demand data, executives can make informed decisions about content acquisition, distribution, and programming. The data provides insights like content valuation, travelability, momentum, longevity, franchisability, and reach that can help executives like you make data-driven decisions.
