The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions when it comes to content acquisition, production, distribution, and programming on your platform. Parrot Analytics uses demand data to provide you with insights on how well a TV series performs and how you can leverage this insight to make more informed decisions. We will use the example of "Blowing Up History" to illustrate how demand data and the metrics that Parrot Analytics provides can assist you in your decision-making process.
Firstly, "Blowing Up History" has a strong demand in Australia, where it achieved 2.7 times the audience demand of the average show in the last 30 days. You may consider acquiring or licensing this title based on its performance in this market. The metric of demand is directly related to content valuation, and you can use Parrot Analytics' content valuation system to determine the exact dollar value contribution of any title to your platform.
Secondly, you can use the show's audience demand to identify the most popular genres in your market. "Blowing Up History" ranks at the 98.0th percentile in the documentary genre in February, which shows that documentaries are a popular genre among Australian viewers, and investing in more documentary titles may be a strategic decision.
Thirdly, you can use the Parrot Pulse to obtain a more comprehensive view of how the show is performing across six dimensions, including global performance, travelability, longevity, momentum, franchisability, and reach. "Blowing Up History" has good worldwide audience demand across all platforms, but its travelability is poor. This may suggest that the show may not do as well in international markets. You may need to consider whether or not this title will be well received in your non-Australian markets, and whether it would be necessary to market it more in these areas.
Fourthly, you can use the show's audience demand data to make optimal programming decisions. For instance, you can schedule "Blowing Up History" during periods where audience demand is high, such as when the demand spiked mid-February 2024, to leverage its popularity and attract new viewers to your platform. You may also want to explore pairing this title with other shows that fans of "Blowing Up History" also like, such as "Nova", "Mysteries Of The Abandoned", "Building Giants", and "Mysteries At The Museum", which shows that the audience that enjoys this title seeks out historical content that investigates ancient civilizations.
Finally, by analyzing the top 10 global markets where "Blowing Up History" is most in-demand, you may identify new opportunities to acquire or produce content. For example, the show performs well in Romania; therefore, you might consider expanding your investment in this market by acquiring more Romanian programming. Additionally, assessing this performance across borders can help you optimize your release strategy and pricing.
In conclusion, demand data is essential when making informed decisions as an entertainment executive. Parrot Analytics provides you with this data and metrics to guide your content acquisition, production, distribution, and programming decisions. With insights on content valuation, audience demand for specific genres, global performance, programming opportunities, and more, you can make more informed decisions to grow your platform's success.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Networks International‘s Blowing Up History is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Networks International and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blowing Up History, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Science Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using television demand analytics from Parrot Analytics for Blowing Up History in Australia. We provide our partners with meaningful entertainment industry competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.