As an entertainment executive, you can leverage Parrot Analytics' demand data to make more informed content, acquisition, distribution, or programming decisions. For example, let's look at how "Chainsaw Man" performed in the Australian market in October 2023 to demonstrate how demand data can be used to make strategic decisions.
One key benefit of using demand data is content valuation, which can help you determine the worth of your series. Parrot Analytics' valuation system is based on demand data, which reveals how much a title is worth in any region. By leveraging demand data, you can assess how much it's worth to your platform, how much of the title's value is driven by audience demand, and the baseline value of your title.
Another way demand data can help you make strategic decisions is by enabling you to optimize the release strategy and pricing of your content. Demand data helps you understand what release strategy worked best for a specific title and what price point will drive more audience engagement. For example, you can use demand data to determine the best time of the year to launch a show or with which platform to partner for maximum engagement.
Demand data also provides insight into your audience and their preferences based on what they are watching. In the case of "Chainsaw Man," we can see that its audience is also interested in shows like "Rick and Morty," "The Witcher," and "South Park." This data can help content producers or acquisition executives to identify which kind of content to acquire to attract more viewers.
Moreover, demand data can reveal trends in the market that you can leverage when purchasing or acquiring content. By analyzing the top 10 global markets worldwide, executives can see that "Chainsaw Man" exceeded the average demand for a TV show in each market, indicating strong potential for the show. In addition, analyzing audience preferences based on geography can help you optimize your library for specific territories.
In summary, demand data is a powerful tool to make informed strategic decisions in the entertainment industry. By leveraging data to solve questions about the reach, momentum, longevity, and travelibility of your content, as well as issues of profitability and return on investment, entertainment executives can make more strategically sound choices to drive revenue and growth.
