The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data provides valuable insights into audience engagement, interests, and preferences, enabling entertainment executives to make informed content, acquisition, distribution, and programming decisions. Let's use "Chainsaw Man" as an example to highlight how demand data can help TV executives make informed decisions.
Firstly, demand data can be used to understand content valuation. By using demand data, executives can determine how much to spend on content and reveal the dollar value contribution of any title, to any platform, in any region. In Australia, "Chainsaw Man" has 6.2 times the audience demand of an average show, indicating that there is good demand for this anime series. This can inform content valuation by estimating the ROI this specific title will bring to a platform, helping executives make informed decisions regarding content acquisition.
Secondly, demand data empowers executives to understand audience preferences globally. For instance, using demand data, executives can identify which content is most popular in their market or on a global scale. For "Chainsaw Man," we identified that demand for the anime series is highest in China (10.9 times the average), followed by the United States, Russia, Netherlands, and Brazil. This information can be useful in making informed decisions regarding content distribution and programming decisions, as it allows executives to understand which markets to target to maximize audience reach.
Thirdly, demand data can be used to optimize content release strategy and pricing. By examining the Parrot Pulse for "Chainsaw Man," executives can identify the show's momentum, reach, and longevity, helping them make informed decisions on when and how to release new seasons of the show to maximize audience reach and engagement.
Fourthly, demand data identifies viewer preferences or fandom, which in turn can assist with decision-making processes such as marketing campaigns, collaborations, new production ideas and talent acquisition. For example, we discovered that the fans of Chainsaw Man are also interested in anime series like "Jujutsu Kaisen," "Mob Psycho 100" and "Overlord." Entertainment executives can use this information to identify the tastes and preferences of their audiences, make informed decisions regarding content acquisition, and understand the popularity of the genre.
Lastly, demand data allows for competitive benchmarking. By comparing "Chainsaw Man" to other titles available on the market, executives can identify strengths or weaknesses with the show and make informed decisions regarding content acquisition, programming decisions, or marketing and advertising strategies.
In conclusion, the demand data for "Chainsaw Man" provides TV executives with valuable insights to optimize content strategies. Understanding audience preferences, market trends, and content valuation can help executives to maximize audience engagement and revenue growth.
Chainsaw Man (チェンソーマン)'s travelability to Australia in the last 30 days is 98%, which means that the audience demand for Chainsaw Man (チェンソーマン) is 98% of the demand in its country of origin, Japan. Click through to another market to discover how well Chainsaw Man (チェンソーマン) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Chainsaw Man (チェンソーマン) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chainsaw Man (チェンソーマン), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:05 p.m. PST using global television demand data from Parrot Analytics for Chainsaw Man (チェンソーマン) in Australia. We provide our partners with valuable television series capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.