As an entertainment executive, leveraging demand data can provide key insights that can aid in your decision-making process. Our analysis of "DC’s Stargirl" for the month of December 2023 in Australia can help us demonstrate how demand data can assist executives in making informed content, acquisition, programming, and distribution decisions.
One of the significant advantages of demand data is its ability to provide a comprehensive view of a show's current performance, global reach, and potential future success. "DC’s Stargirl" has 2.9 times the audience demand of the average show in Australia over the last 30 days. This high demand indicates that the show is performing well, but a better understanding of the show's demand over time can help executives become more strategic in their decision-making process.
Using demand data to compare the show's performance over a 1-year rolling basis versus the last 30 days provides valuable insights. "DC's Stargirl" averaged 5.6 times the average title over the last twelve months, making it a highly sought after show. However, in the last 30 days, the show has decreased in popularity, averaging 2.9 times the title average. This kind of comparative analysis can inform decisions on when to acquire and negotiate for content rights.
Moreover, demand data can help executives determine a show's global appeal, which can inform decisions on where to distribute and market content. The demand for "DC’s Stargirl" in Australia was 33% of the demand in its country of origin, the United States, making it a highly exportable show. Demand data for each international market can also provide insights into where a show is more popular and where it may not perform as well, which can prove vital in targeting potential buyers or extending distribution rights across geographies.
Content valuation is another area where demand data can make a significant impact. By using Parrot Analytics content valuation system based on demand data, executives can determine how much to spend on content by revealing the dollar value contribution of any title, to any platform, in any region. This valuation system can be a more accurate measure of the potential success of a show or library, which can help executives make more profitable investment decisions.
Finally, demand data can help answer key questions that give insight into series success. Some of the questions answered through demand data include how popular the show is compared to other shows on the market, where the show has the most significant demand, and what genres are currently resonating with audiences and should be focused on to attract new subscribers. Using insights gained from demand data, executives can optimize pre-release marketing campaigns, achieve a more effective release strategy, and maximize future content investment funds.
In summary, as an entertainment executive in today's streaming landscape, understanding and leveraging demand data can provide critical insight into making informed decisions about which content to acquire, produce, or distribute. Insights derived from demand data can also inform content valuation and aid in pre-release marketing or effective release strategies. Demand data is key to making successful content decisions and competing in today’s fast-paced world of streaming content.
