As an entertainment executive, you are constantly looking for ways to make more informed decisions about your content. Thankfully, demand data can help. It provides insights that can be leveraged to support content valuation, acquisition, distribution, programming, and even talent and franchise decisions. Let us use the recent performance of "DC's Stargirl," for the month of February 2024, as an example to illustrate the value of demand data.
Starting with content valuation, demand data can help to answer questions such as "how much is my series worth?" The Parrot Analytics content valuation system is specifically designed to quantify the dollar value contribution of any title, to any platform, in any region. For example, the demand data shows that "DC's Stargirl" in Australia had 4.6 times the audience demand of the average show over the last 30 days, with only 8.6% of all TV shows attaining similar demand levels. This demand data can be utilized to help determine the overall worth of a title as a strategic asset for a streaming platform or network. Furthermore, the 53.3% increase in demand during February 2024 in Australia, reflecting a spike in demand, speaks to the power of the show and provides an indication of its potential continued value.
In addition, demand data can be used to support acquisition decisions by identifying areas for opportunity. For example, the demand data revealed that "DC's Stargirl" was more popular in Germany than any other country in the world during the last 30 days, with an audience demand of 8.2x; this could indicate that there is an opportunity to expand its presence in the German market or look for similar content for acquisition. Similarly, the demand data showed the top 10 most in-demand markets globally; an acquisition strategy could take advantage of this information and target these markets.
When it comes to programming decisions, analysis of the demand data for titles that are similar to "DC's Stargirl" such as "Superman & Lois," "Titans" and "The Flash" can be used to assess trends in the market. Additionally, by examining the Parrot Pulse for "DC's Stargirl," which measures its performance across six dimensions like momentum, travelability, longevity, franchisability and reach, insights into the show's overall performance in the global market can be gained. For example, the factor of longevity, which measures audience interest over a period, is good, indicating that there is still plenty of potential audience interest towards this title.
Finally, talent and franchise decisions can be made using the demand data. For instance, the analysis of the taste clusters of the "DC's Stargirl" audience can help inform decisions to partner with brands or other TV shows to expand the audience. Further, quantification of the show's franchisability is good, which suggests that there is potential for future spinoffs or a franchise, which could help monetize the show even further.
In summary, demand data provides numerous insights that can help entertainment executives make better content decisions. It can be leveraged to support content valuation, acquisition and distribution decisions, programming strategies, and even talent and franchise decisions. The performance of "DC's Stargirl" in February 2024 serves to illustrate the numerous ways that demand data can help support these decisions.
