For entertainment executives looking to make more informed content or acquisition decisions, demand data obtained from Parrot Analytics can be very useful. The demand data of "Desperate Housewives" TV show provides insights that can be used to guide strategic content decisions.
One of the first things executives can learn from demand data is how popular a show is. In this case, the data reveals that "Desperate Housewives" has 2.0 times the audience demand of the average show in Australia over the last 30 days. This information can be used to assess its popularity. As the show has seen a boost in demand over the last 90 days, executives can be confident that it's rising in popularity and would likely do well on their platform.
"Desperate Housewives" is ranked at 720 in Australia, and according to the data, demand for the show has been increasing recently. This increase provides further information that the show is gaining more traction. The trend towards increasing popularity indicates good business prospects for the show, and executives can explore opportunities to bring the show to their platform to capture the rising demand.
Executives can also use the data to learn more about the audience. The Parrot Pulse for "Desperate Housewives" provides an independent measure of the show's global performance across six dimensions. The worldwide audience demand for the show is outstanding, while the travelability is ranked as good. As such, executives can evaluate the show's potential abroad and decide to pick it up for different territories.
Another essential aspect that executives can measure is the longevity of "Desperate Housewives." The data shows that the audience's demand for the show is maintained over time, which is exceptional. This longevity is a testament to the show's quality and can be an indication that the audience would continue to demand the show in the long run.
One of the critical questions that executives need to answer is the return on investment a specific title can bring to the platform. In this respect, demand data can help executives determine what to spend on content and assess a TV series' ability to drive subscriptions and mitigate churn. For "Desperate Housewives," executives can leverage the hashtag questions provided and apply the content valuation system powered by global content demand and supply to uncover how much the show is worth, how much it drives engagement to other titles and estimate cannibalization of audiences if the content is available on multiple services.
Finally, executives can use demand data to get a sense of how the show compares with other titles available on the market. For "Desperate Housewives," executives can leverage its qualitative features and explore opportunities to monetize the show through spin-offs or franchises and optimize its marketing campaign ahead of the premiere. By looking at the top 10 global markets of the show, executives can also determine if there are specific regions where the show resonates most.
