As an entertainment executive in an OTT platform, this data on "Desperate Housewives" in Australia during February 2024 has significant implications for your content decisions. Firstly, the series has an audience demand of 2.5 times the average show in Australia over the last 30 days, indicating that it is still a popular show in the country. Understanding audience demand is crucial and allows for calculating the show's worth or value based on subscriptions, advertising, and licensing revenue by using demand data as a baseline and parameter.
Additionally, the show has an outstanding worldwide audience demand on all platforms and is good in travelability, meaning it has a strong international demand relative to its home market. Therefore, it can be considered a strategic asset for your OTT platform to retain or attract subscribers in other regions. Its longevity and momentum are also rated as exceptional, indicating that the show has maintained high audience demand over time with a high pace of growth.
During February, audience demand in Australia decreased by 99.5%. Still, demand spiked in early February, indicating that the platform should monitor the show's performance closely to prevent subscriber churn and adjust content acquisition or programming decisions to maintain its momentum.
Furthermore, the show's audience demand is exceptional in most of the top 10 global markets, with Russia as its number one market globally. The show also has good franchisability and reach, indicating its spin-off potential and a wide audience appeal, respectively. Therefore, you could consider creating spin-offs to further monetize the show's IP and expand its global reach.
Lastly, audience demand data can assist in optimal release strategy and pricing decisions for your platform. It can also help identify possible content gaps in specific genres to attract new subscribers or retain existing ones, which could help you determine the type of content to acquire or produce. By looking at the show's performance over a 1-year rolling basis against the last 30 days, you can observe increasing popularity, indicating that users' interests in the show are growing.
Overall, demand data for "Desperate Housewives" during February 2024 can help you determine the worth of the series, understand its audience's preferences, guide strategic decisions on acquisitions, programming, and content distribution, and assist in effective marketing campaigns to acquire and retain subscribers.
