As an entertainment executive, you have access to a wealth of audience demand data through Parrot Analytics, which can help you make informed decisions about content acquisition, distribution, and programming. One example of how this data can be used is by looking at the audience demand for "Dexter: New Blood" in Australia during the month of December 2023.
Demand data reveals that "Dexter: New Blood" has been performing well, with 5.0 times the audience demand of the average show in Australia over the last 30 days and higher demand than 98.0% of all drama titles in Australia. However, demand for the show decreased by 31.9% during December and it dropped in rank by 226 spots. The data also reveals that the show has higher demand than the average TV series in each of the top 10 global markets where it is most in-demand, including the United States, France, Poland, Russia, Brazil, Netherlands, United Kingdom, Canada, and Italy.
When it comes to content valuation, demand data can help you estimate the value of a specific title, understand how much it is worth to your platform, and calculate its ROI. For example, by using audience demand data for "Dexter: New Blood" during December in Australia, you can see that it has been performing well and has higher demand than most drama titles in Australia. This information can help you determine how much the show may be worth, and how much it could potentially contribute to your platform's revenue and subscriptions.
Demand data can also help answer important questions about content creation and acquisition. For example, you can use demand data to identify which genres are resonating most with your current audience and which ones you should focus on to attract new subscribers to your SVOD service. Additionally, you can use demand data to assess the value of exclusivity for a specific title, discern the effectiveness of your marketing campaign, and evaluate pre-release and post-premiere performance against other shows.
In conclusion, as an entertainment executive, you can leverage demand data to make more informed content decisions, including acquisition, distribution, programming, and even content creation. The insights gleaned from audience demand data, such as those for "Dexter: New Blood" in Australia during December, can help inform content valuation, platform specific marginal revenue contribution and how a title drives engagement, scalable concept testing, supply and demand, decision making related to subscriber acquisition and retention, and more. Parrot Analytics' global content demand and supply driven content valuation system provides entertainment executives across various roles and functions with a powerful tool to make data-driven content decisions.
