The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives in the TV industry, understanding their show's demand data is vital in making informed content, acquisition, distribution, and programming decisions, and this is exemplified in the case of "Dexter: New Blood" in March 2024 in Australia. The show has 7.0 times the audience demand of the average show in Australia, and this means that compared to its peers, the demand for the show is good. This data is an essential aspect of content valuation by helping executives determine the value of their show, as well as the factors driving its value.
One critical insight for content decisions or acquisition can come from identifying what other shows "Dexter: New Blood" fans are also interested in. It is evident that fans of "Dexter: New Blood" also like shows such as "The Mandalorian" and "Loki," which can help content distributors and SVOD platforms understand the preferences of their potential subscribers. Additionally, assessing popularity and demand data within local markets based on the show's genre and travels helps to make decisions about supply and demand, optimal release strategies, and pricing, as well as programming decisions involving which genres to focus on to attract new subscribers to SVOD services.
Further examination of demand data on a rolling year basis vs the last 30 days reveals an overall increase in popularity of the show over time. As such, it would be reasonable to anticipate an increase in its ratings for the next season if renewed. Finally, executives can use information from the Parrot Pulse to measure global performance across multiple dimensions, including reach, franchiseability, momentum, travelability, and longevity.
In conclusion, understanding audience demand data provides executives with valuable insights into factors driving the value of a show, how it compares to similar titles, audience preferences, and the global performance of their show. All of this data, in turn, helps inform strategic decisions related to content, acquisition, distribution, and programming decisions.
Dexter: New Blood's travelability to Australia in the last 30 days is 58%, which means that the audience demand for Dexter: New Blood is 58% of the demand in its country of origin, United States. Click through to another market to discover how well Dexter: New Blood travels internationally.
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Acquire the best shows from partners such as SHOWTIME to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Dexter: New Blood), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Dexter: New Blood is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dexter: New Blood, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using demand content analytics from Parrot Analytics for Dexter: New Blood in Australia. We provide our partners with far-reaching entertainment industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.