If you are an entertainment executive, demand data can provide valuable insights to inform strategic business decisions, and "Euphoria" serves as a great example. By analyzing the demand metrics for this show in Australia during October 2023, we can draw upon insights that can influence content valuation, acquisition, distribution, and programming decisions.
Firstly, content valuation can be a challenging puzzle to solve, but by leveraging Parrot Analytics' demand data, you can determine how much your TV series or library is worth globally. With "Euphoria", we can evaluate its value to any platform in any region. By understanding how much the show is worth, TV executives can accurately assess the ROI a specific title will bring for any given platform, and how it may or may not drive engagement across the rest of their catalog.
Secondly, demand data informs acquisition decisions. The fact that "Euphoria" has 6.4 times more audience demand than the average show in Australia over the last 30 days, and its demand metric being higher than 98.5% of all drama titles in the country, highlights the potential opportunity for global acquisition by streaming platforms, content distributors, or TV series financing companies. Additionally, the analysis indicates that its excellent travelability, longevity, momentum, franchisability, and reach place the TV series in a good position for content acquisition and distribution in international markets.
Thirdly, the data on the show's rank, audience demand, and trends, in addition to the tastes of audiences who also like "Euphoria", can inform programming decisions. Although demand for the show has decreased recently, the show has excellent longevity, so programming executives can use this knowledge to plan their programming blocks effectively, retaining customers and increasing engagement, while not needing to rely heavily on marketing spend for titles that have sustained demand.
Fourthly, strategic decisions regarding distribution can be influenced positively by demand data. By identifying the markets where the show is experiencing exceptional audience demand, such as the USA, Brazil, the UK, China, Canada, India, Russia, and France. In contrast, the show currently has good demand levels in Bulgaria. TV executives can strategically target their distribution efforts in these countries where the show has more appeal and is more likely to attract a new subscriber base, further increasing the value for content distributors.
Finally, demand data can also provide actionable insights to inform specific decisions related to content marketing, brand partnerships, and talent management. By understanding "Euphoria"'s reach and demand, entertainment talent agencies, TV production companies, and studios can use this data to make informed decisions related to optimizing pre-release marketing campaigns, selecting the right brand partnerships to expand their audiences, or selecting the best talent to work on their show.
All of these insights come from demand data, which is available through Parrot Analytics. By using this demand data to inform content valuation, acquisition, distribution, programming, and other strategic business decisions, entertainment executives can strengthen their market position, expand their customer base, optimize their marketing efforts, and monetize their intellectual property more effectively.
