As an entertainment executive, using demand data can help you make informed decisions regarding content, acquisition, distribution, and programming. Parrot Analytics' demand data reveals the global audience's desire and popularity for a particular show across all platforms. In this article, we analyze the performance of one of the well-known TV series, "Futurama," in Australia during February 2024.
The demand for "Futurama" in Australia is outstanding, with 15.5 times the audience demand of the average show. This makes up 2.7% of all TV shows that hold this level of demand, indicating its popularity. By comparing the last 30 days' performance with the previous 90 days, we can see that demand for "Futurama" has increased, which is a good sign for the show's sustained popularity. Furthermore, the show ranks at the 99.7th percentile in the comedy genre, which means "Futurama" has higher demand than 99.7% of all comedy titles in Australia.
One of the significant benefits of using demand data is content valuation. By using Parrot Analytics' content valuation system, you can calculate the ROI a specific title brings to any given platform. Moreover, using demand data can help you assess a TV series' ability to drive subscriptions and mitigate churn. In this case, the outstanding demand for "Futurama" in Australia indicates that this TV series is an asset to any platform.
As an entertainment executive, you can also use demand data to discover new opportunities, such as supply and demand trends, and mapping local whitescapes. You can answer questions like what genres are resonating the most with your current audience and which type(s) of content exhibit opportunities to acquire or produce.
Parrot Analytics' demand data can also power affinity analysis, which can help you identify the best talent or brand to partner with to expand your audience. Furthermore, with demand data, you can quantify taste clusters and find the best release strategy for your content, optimize your marketing campaign ahead of premiere, and ensure your content is being seen by the right audience on your platform.
In conclusion, using demand data can empower entertainment executives to take informed decisions regarding content, acquisition, distribution, and programming. By analyzing "Futurama's" demand performance in Australia during February 2024, we can see the show's popularity and provide insights into optimizing content, improving acquisition decisions, and programming decisions. Parrot Analytics' demand data provides a global perspective on TV show performance and can be a valuable tool in any entertainment executive's arsenal.
