If you are an entertainment executive looking to make more informed content decisions, using demand data is one tool you should be utilizing. A perfect example of this is "Gold Rush: The Dirt". Here are a few ways that demand data can help you make more informed decisions concerning content valuation, programming, distribution, and acquisition:
Content Valuation: You can use demand data from Parrot Analytics to determine the worth of a TV show. "Gold Rush: The Dirt" has 2.2 times the audience demand of the average show in Australia over the last 30 days. This information, in conjunction with the other data provided, can be used to better understand the true value of this title.
Programming: Knowing how well a show is performing and what it is being compared to can help you make programming decisions. Using demand data, you can determine the popularity of a show compared to other titles in its genre. For "Gold Rush: The Dirt", we know that it ranks at the 97.2 percentile in the talk-show genre in Australia and is performing better than 97.2% of all talk-show titles.
Distribution: If you're an OTT or SVOD platform, knowing where a show is in-demand can impact how you distribute it. Knowing how a show performs in different markets can also help you position it more effectively. For example, "Gold Rush: The Dirt" has its highest demand in the United States, followed by Sweden, and it outperforms the average TV show in the other eight markets where it's most in-demand.
Acquisition: If you're deciding whether or not to acquire a show, you can use demand data to help you make an informed decision. For example, "Gold Rush: The Dirt" has seen a 67.0% increase in demand in Australia during October. Additionally, you can use demand data to determine which shows your audience likes and is similar to the show you are considering. For "Gold Rush: The Dirt", fans of the show also like titles such as "Bering Sea Gold" and "Hoffman Family Gold."
Content financing: If you're looking for financing for a new TV show, using demand data can help you determine which types of shows are most in-demand by audiences. You can also use demand data to get a better understanding of market gaps or opportunities."
By using demand data to inform strategic decisions concerning content valuation, programming, distribution, and acquisition, you can make more informed decisions that are grounded in data rather than assumptions.
