The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, Parrot Analytics' demand data can support your decision-making process in several ways. Examining the demand data for "Good Trouble" in Australia, we can derive insights to help inform content acquisition, programming, and distribution decisions.
One of the ways that demand data can be beneficial in terms of programming and content acquisition is by providing insights into content valuation. With the use of demand data, you can estimate the dollar value of any title to any platform in any region. This will enable you to know how much will be spent on content which will help develop a better strategy for a streaming service. Using the Parrot Analytics content valuation system will help you to make more informed decisions by uncovering the dollar value contribution of any title to the platform. Thus, in the case of "Good Trouble," its demand performance stands out with 10.6 times the audience demand of the average show in Australia over the last 30 days, indicating it has an outstanding value contribution compared to others.
Another way demand data can be used is to optimize content release strategy and pricing. In this case, our data shows that demand spiked in late March 2024 for Australia. These data points can help determine when to best release new seasons or episodes and to do it in a way that suits the audience's preference, which can lead to increased engagement with the show.
Demand data can also provide you with insights into a show's performance in different global markets, allowing you to tailor your distribution strategy. For instance, "Good Trouble" has achieved outstanding audience demand of 13.2x in the United States and has outperformed the demand of the average TV show (1x) in each of the top 10 global markets. This information could help inform decisions around global expansion, suggesting that the show could perform well in other markets and may require increased distribution support.
By examining the show's genre ranking, we can determine how it ranks amongst its peers. For example, we see that "Good Trouble" ranks at the 99.8th percentile in the romance genre in Australia, showing its outstanding success within the genre.
Demand data also shows how audiences in different regions consume content, helping you to understand what type of content is in demand. By unlocking information about the other shows that fans of "Good Trouble" also like, such as "The Irrational," "Survivor," and "Percy Jackson And The Olympians," you can gain insight into what is popular in Australia, allowing you to acquire or produce similar content that will resonate with the audience.
Overall, as an entertainment executive, demand data from Parrot Analytics can assist in content valuation, enable optimal content release strategy and pricing, provide insight into content performance in different global markets, help inform decisions around genre preferences, and inform content acquisition and production strategies. These valuable insights supported by real-time demand data can help you make informed and profitable decisions in the competitive world of content creation and distribution.
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Acquire the best shows from partners such as Freeform to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Good Trouble), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Freeform‘s Good Trouble is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Freeform and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Good Trouble, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on May 9, 2024, 11:15 p.m. PST using tv demand metrics from Parrot Analytics for Good Trouble in Australia. We provide our partners with comprehensive subscription-video-on-demand analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.