As an entertainment executive, you are faced with decisions that can impact the future success of your platform or organization. Fortunately, demand data can help you make more informed content, acquisition, distribution, or programming decisions. Let us use "Gossip Girl" as an example to identify some of the questions that demand data can help you answer.
Content valuation:
- How much is "Gossip Girl" worth?
The audience demand for this show is good and has been increasing recently. Since content valuation is based on demand data, you can assess the dollar value contribution of this title to any platform in any region with Parrot Analytics' content valuation system.
Programming and acquisition decisions:
- How can you assess a TV series' ability to drive subscriptions and mitigate churn?
By looking at the demand for "Gossip Girl," you can see that it spiked in late January 2024, which could indicate that people are drawn to this series and might be more likely to subscribe to a platform that carries it. You can also consider that other shows that fans of "Gossip Girl" also enjoy include "American Horror Story," "The Vampire Diaries," and "Game Of Thrones."
- What type(s) of content exhibit an opportunity to acquire or produce?
Since the demand for "Gossip Girl" in Australia has decreased by 28.3%, you may want to consider that the show may have peaked or run its course in that region. However, given that "Gossip Girl" has outstanding franchisability, you might consider exploring spin-off opportunities if the series' momentum and audience demand continue.
Marketing decision:
- How can you optimize the marketing campaign ahead of a premiere?
The Parrot Pulse for "Gossip Girl" measures the show's global performance across six dimensions, including momentum (the pace of growth) and reach (the number of people expressing demand for the show). By understanding these metrics for "Gossip Girl," you can tailor the marketing strategy for the show to maximize its impact.
Distribution decision:
- Which platforms should you target for distribution of content?
Although "Gossip Girl" has outstanding worldwide audience demand and reach, the show's demand in Australia is only 25% of the demand in its country of origin, the United States. Parrot Analytics can help you determine which platforms in specific regions are most likely to benefit from carrying "Gossip Girl" as part of their content lineup.
These are just a few examples of how demand data for a specific show like "Gossip Girl" can help you make more informed decisions as an entertainment executive. With Parrot Analytics' content valuation system and other demand data tools, you can also quantify the value of content libraries, answer questions about regional whitespace or competitive benchmarks, and make data-driven choices that can lead to greater success for your platform or organization.
