As an entertainment executive, you understand the importance of collecting and analyzing audience demand data to inform decisions regarding content, acquisition, programming, and distribution. Demand data helps you to understand your audience's behavior, quantify the performance of your content, and identify opportunities for growth.
For instance, let's look at the demand performance of "Have You Been Paying Attention?" in Australia. According to the Parrot Analytics data, this show has outstanding demand, with 10.1 times the audience demand of the average show in Australia over the last 30 days. Moreover, the show has higher demand than 98.8% of all game-show titles in Australia and ranked at #94, indicating a successful show. However, the demand for the show has decreased recently, following the peak demand in mid-December. As an executive evaluating the value of this content, you can use this demand data to quantify the show's contribution to your revenue and determine its baseline value.
Moreover, you can compare the performance of the show on a 1-year rolling basis vs the last 30 days to gain insights on its growth rate of popularity. For example, although its peak demand was 14.7 times the average title over the year, it's now peaked at 12.9 times the title average over the last 30 days, showing a 12.0% increase in the show's popularity. This information tells you that the show is still relevant and that it has increased in popularity over the last 30 days, which provides you with valuable data when considering any acquisition or distribution deals for the show.
Additionally, by examining the top 10 global markets where "Have You Been Paying Attention?" is most in-demand over the last 30 days, you can identify areas of the world where the show's demand is highest, allowing you to explore global distribution opportunities. According to the data, Australia is "Have You Been Paying Attention?"'s number one market globally, with outstanding audience demand of 2.7x. Therefore, as an executive, you might consider investing in marketing campaigns targeted at expanding the show's audience reach to capitalize on the successful demand in those high-demand territories.
Furthermore, the Parrot Pulse for the show provides insights across six dimensions (audience demand, travelability, longevity, momentum, franchisability, and reach) that offer greater insight into how the show is performing and the level of its potential spin-off or franchising opportunities.
In conclusion, demand data can be a powerful tool to help you as an executive make more informed decisions when it comes to content valuation, acquisition, distribution, and programming. Interpretation of demand data such as that provided by Parrot Analytics can help you quantify the economic value of any title and inform your strategic decisions around content investment.
