The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use audience demand data to make informed content decisions, as it can provide insight into the performance of a show. Let's take a look at "Hey Hey It's Saturday" for the month of February 2024 in Australia.
One way demand data can be used is to evaluate content valuation. Parrot Analytics' content valuation system is based on demand data, and it can reveal the dollar value contribution of any title, to any platform, in any region. Therefore, using demand data, it is possible to calculate the ROI a specific title will bring for any given platform. As the demand for "Hey Hey It's Saturday" has been increasing recently, it may indicate an increase in value for the show.
Demand data can also help you determine what type of content to produce or acquire by answering questions concerning supply and demand. For instance, you can use demand data to discover what genres are popular in a particular market, such as in this case, where "Hey Hey It's Saturday" ranks in the 96.5th percentile of the music genre. By knowing what is in demand, you can decide what types of content to invest in.
Additionally, demand data can assist you in making decisions about distribution. For example, by examining the top 10 global markets where "Hey Hey It's Saturday" is most in-demand, we can see that the show outperforms the demand of the average TV show in each of these markets. With Australia as the show's number one market globally, it can be useful to use this information to determine which other markets to target for distribution.
Demand data is also helpful in programming decisions. You can use it to optimize your marketing campaign ahead of a premiere, as it can give you insight into audience preferences and tastes clusters. In this case, we know that fans of "Hey Hey It's Saturday" also like "Once Upon A Time" and "Tangled: The Series," which can be useful information to market the show to similar audiences.
Finally, demand data can assist you in determining which titles should be bought to either keep the current audience happy or grow your audience. As we see in the case of "Hey Hey It's Saturday," its audience demand increases in Australia by 5.7% during February 2024. By monitoring the change in audience demand, you can make more informed decisions regarding content acquisition.
In conclusion, audience demand data plays a vital role in strategic decision-making by entertainment executives. It can be used to provide insight into content valuation, supply and demand, distribution, programing, and decision-making concerning acquisition. By leveraging audience demand data, you can get a more comprehensive understanding of audience preferences and trends, which can help you make informed decisions and achieve success in the entertainment industry.
This is Hey Hey It's Saturday's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Hey Hey It's Saturday travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nine Network‘s Hey Hey It's Saturday is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nine Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hey Hey It's Saturday, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using global tv demand datasets from Parrot Analytics for Hey Hey It's Saturday in Australia. We provide our partners with meaningful media industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.