As a TV executive, examining the demand data for "Longmire" can help you make more informed content, acquisition, distribution, and programming decisions.
The high demand of "Longmire" in Australia, where it has twice the audience demand of the average show, indicates that there is potential for it to be a popular title on your platform or network. By using the data provided, you can assess whether the show is a good fit for your platform's content library and audience.
Demand data also helps inform content valuation, which is useful if you are looking to buy or sell a TV series. Parrot Analytics' content valuation system is based on global content demand and calculates the dollar value contribution of any title to any platform in any region. By analyzing the demand data of "Longmire" in different countries, you can calculate its value in those markets.
The analysis of the show's performance in different countries can help with programming decisions, such as determining which content to acquire, produce or distribute. For example, if you are looking to expand globally, analyzing the show's travelability metric can help you decide whether it is a good fit for countries outside its origin market.
The Parrot Pulse for "Longmire" also helps provide insight into six dimensions of the show's global performance, including worldwide demand, travelability, longevity, momentum, franchisability, and reach. By examining these aspects, you can get a better understanding of the show's potential value to your platform or network.
Comparing the performance of "Longmire" over the entire year vs the last 30 days can help make better acquisition or retention decisions. In the case of "Longmire," there was a 44.2% increase in demand in the last 30 days, indicating the show has increased popularity.
Demand data can also inform pre-release marketing strategies and the optimal release strategy and pricing for the content.
Finally, examining the top 10 global markets where "Longmire" is most in-demand over the last 30 days provides insight into the show's performance in different regions, which is useful for making acquisition decisions or negotiating distribution rights.
Overall, analyzing the demand data for a TV show like "Longmire" provides valuable insight for executives looking to make more informed content, acquisition, distribution, and programming decisions.
