As a TV executive, understanding audience demand is crucial in making informed content decisions for acquisition, distribution, and programming. Utilizing Parrot Analytics' demand data, industry professionals can gain valuable insights on audience behavior, content performance, and market trends.
For instance, let's look at the case of "Lost In Space" for the month of October 2023 in Australia. The show had 2.5 times the audience demand of the average show in Australia, indicating a high level of demand that exceeds most other TV shows in the country. This strong demand is essential in content valuation as it serves as an indicator of a show's worth, allowing content creators and networks to make informed decisions on how much to spend on content.
Analysing the show's travelability, which measures international demand relative to its home market, it was found that the demand for "Lost In Space" in Australia was 27% of the demand in the United States, its country of origin. This data can help content distributors and platforms decide on where to license a show, identifying the markets where it may perform particularly well and adjust content strategy accordingly.
Additionally, the global demand trend can be a valuable tool for identifying what type of content resonates with audiences in which region, as well as allowing companies to compare their content against other titles available in the market. Analyzing the top 10 global markets where "Lost In Space" was most in-demand over a 30 day period resulted in insights that the series outperformed the demand of the average TV show in each of these markets, which can be helpful information for potential licensing deals or partnerships.
Furthermore, monitoring audience demand can help companies identify the most under-monetized titles and leverage them to expand their market share further. It can inform scalable concept testing that optimizes series' chance for success and aids in making decisions on supply and demand and how best to allocate funds to future content investment.
Finally, demand data can inform pre-release marketing to optimize marketing campaigns ahead of premieres and provide a window into audience preferences. With insights like these, the Parrot Analytics demand system provides entertainment executives with the tools necessary to make informed content acquisition, distribution, and programming decisions.
