As an entertainment executive, you know that making informed decisions is critical to success in the industry. However, it can be challenging to determine which shows and titles to invest in, which platforms to target, and how much to spend on acquisitions and productions.
This is where demand data comes in. By using demand data, entertainment executives can make more informed decisions about content valuation, content acquisition, distribution, and programming. Let's examine how demand data for "Lost In Space" in Australia in December 2023 can be used to inform strategic decision making.
Content Valuation: Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. By examining the demand data for "Lost In Space" in Australia, entertainment executives can determine how much this particular title is worth to their platform. With 3.0 times the audience demand of the average show in Australia over the last 30 days, "Lost In Space" has a good demand value. By considering this value, executives can invest more in promoting the show, creating spin-offs or franchises and allocating funds towards future content investments.
Content Acquisition: Demand data can also assist executives when making decisions about which shows or titles to acquire. For instance, the demand for "Lost In Space" has been increasing in Australia over the last 30 days, with a 37.7% spike in demand in late December 2023. Additionally, the show has outstanding longevity, meaning audience demand for the show is maintained over time, and its momentum, the pace of growth, is very good. Thus, executives can refer to demand data when targeting audiences in a particular area or when looking to acquire content with similar success metrics to "Lost In Space".
Programming: Entertainment executives can also use demand data to inform programming decisions. "Lost In Space" has ranked at #519 in Australia, up 275 spots in its Rank during December. Additionally, the show has higher demand than 97.2% of all family titles in Australia, meaning that it's worth considering when scheduling similar family-friendly content, which is in demand by a large portion of the local audience.
Distribution Decisions: By examining the top 10 global markets where "Lost In Space" is most in-demand, entertainment executives can determine which platforms to target when seeking global distribution of this title. "Lost In Space" outperforms the demand of the average TV show in each of these markets, indicating that the show has a high level of global appeal. Consequently, entertainment executives can use the demand data to distribute the show on platforms where it's in demand, translating to higher revenue returns.
Content Distribution: With the insightful demand data, entertainment executives can further determine the content's travelability, longevity, and momentum in new markets. For "Lost in Space", the demand was 29% of the demand in its country of origin, the United States. Given that this number is only okay, some adjustment may be necessary when distributing it into new markets.
In conclusion, demand data can assist entertainment executives in increasing their decision-making accuracy. By analyzing all aspects of demand data for titles like "Lost In Space", executives can make more informed decisions about content valuation, content acquisition, distribution, and programming, leading to improved investment, personalization, audience acquisition, and maximizing ROI.
