The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you understand that determining the actual value of a show is crucial when making strategic decisions and investments. The Parrot Analytics' demand data shows how much value a show has to a specific platform or in a particular region. In this article, we'll use "Love Island Australia" in March 2024 in Australia to explain how demand data can help in making informed content decisions.
To begin with, audience demand for "Love Island Australia" in March 2024 is 4.4 times the Australian show average over the last 30 days. This indicates that demand for the show is excellent and only 8.6% of all TV shows have this level of demand. Also, compared to its demand of 2.9 times the average over the last 90 days, demand for this show has been increasing recently. Therefore, you can infer that "Love Island Australia" is gaining viewership, and investing in it could have a substantial return on investment.
"Love Island Australia" achieved the peak rank of #453 in Australia and moved up by 292 spots within the month, indicating that this show has been gaining popularity in Australia. It ranks at the 98.4th percentile in the romance genre in Australia during March, indicating that it has higher demand than 98.4% of all romance titles in Australia. This high percentile ranking designates that the audience still loves the show and the content the show has to offer.
Looking at the demand for "Love Island Australia" in the last 30 days in other countries or regions can help you understand if the show has international demand. The Parrot Analytics' independent metric, the Parrot Pulse, shows that the worldwide audience demand is good while its travelability is okay. Thus, this show has potential in other countries, but some work would have to be done to improve its chances for success in those markets.
Moreover, if you are interested in extending Love Island Australia's global reach, you should look at markets that already have a high demand for the show. Canada is the top market for Love Island Australia with demand standing at 6.0x and is followed by the United Kingdom, where demand is good. The show's performance is also good in the United States, Romania, Iceland, Australia, South Africa, Netherlands and Japan.
Additionally, understanding which shows viewers who are fans of "Love Island Australia" are watching can help you to plan programming that resonates with similar audiences. Other shows that fans of "Love Island Australia" also like are "Love Island Games," "Love Island (UK)," "Krapopolis," "Canada's Drag Race," "The Boulet Brothers' Dragula," "Drag Race Italia," "The Traitors (US)," "Fire Country," and "Big Brother (US)."
Finally, demand data can even help you in decisions around supply and demand. You might want to acquire or create content that people want to watch and that resonates with your subscriber's demographic. As a result, you can make more informed decisions around investment, acquisition, distribution and content decisions. By taking advantage of the power of demand data, entertainment executives can take informed decisions that guarantee higher return on investment.
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Our TV audience measurement dataset is truly global. Discover how popular Nine Network‘s Love Island Australia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nine Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love Island Australia, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using demand content analytics from Parrot Analytics for Love Island Australia in Australia. We provide our partners with far-reaching entertainment industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.