The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a content executive, demand data can provide valuable insights to help make informed content decisions. Taking "Love" as a case study, we can examine how its performance in Australia can be used to make decisions regarding content acquisition, distribution, and programming.
Firstly, using Parrot Analytics' content valuation system based on demand data, we can assess the value of "Love" to any platform in any region. When compared to the average TV show in Australia, "Love" has 4.0 times the audience demand, indicating good demand for the show in this region. This data can help with content valuation and aid decisions on how much to spend on the content.
By looking at the percentile ranking of "Love" in the romance genre, we can gauge how it is performing relative to its competitors. The show ranks in the 98.6th percentile in Australia, indicating higher demand than 98.6% of all romance titles in Australia. This positioning allows executives to compare and contrast "Love" with its competitors in the market and make decisions regarding marketing and promotion.
The Parrot Pulse score provides an independent measure of the show's global performance across six dimensions, such as travelability and momentum. "Love" has outstanding audience demand across all platforms worldwide, indicating its global appeal. The show's travelability is also outstanding, meaning that it has strong international demand compared to its home market of the United States. This data can be useful in making decisions regarding content distribution, programming, and co-production.
Understanding a show's longevity and momentum in different regions can help make decisions around content acquisition, distribution, and programming. For "Love," the show's momentum is outstanding, with its pace of growth for the past 30 days indicating that its popularity is increasing. However, audience demand for the show has decreased in Australia by 30.3% in February, indicating a potential need for repositioning or marketing.
Comparing the performance of "Love" over a 1-year rolling basis versus the last 30 days, we see that the show's popularity has increased by 42.4%. Executives can use this data to make decisions regarding content promotion and marketing, such as increasing content placement, advertising, or social media activity to maximize its continued popularity.
Finally, by examining the top 10 global markets where "Love" is most in-demand, we can identify the show's potential travelability, gain insights into how the show is perceived internationally, and make decisions around content distribution and programming in different regions.
Thus, using Parrot Analytics' demand data for "Love" in Australia, executives can make more informed decisions regarding content acquisition, distribution, and programming. The data can help understand the value of the content, its positioning against competitors, its global appeal, popularity, momentum, and travelability. It can also identify opportunities for marketing and promotions and provide insights into international markets.
Love's travelability to Australia in the last 30 days is 13%, which means that the audience demand for Love is 13% of the demand in its country of origin, United States. Click through to another market to discover how well Love travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Love.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Love from partners like Netflix.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Love? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Love. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Love), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Love, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Love is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for Love in Australia. We provide our partners with valuable subscription-video-on-demand insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.