The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in programming, understanding audience demand is crucial when making informed content decisions. One way to do this is by using Parrot Analytics' demand data, which provides an economic valuation that reveals the dollar value contribution of any title to any platform in any region, resulting in better content valuation.
For instance, let's examine the demand data for MUSIC GOLD RUSH ∞ in Australia. Over the last 30 days, demand for the show was 2.8 times the average demand for all TV shows, representing 8.6% of all TV shows that have this level of demand. Although this show has been decreasing in demand over the last 90 days, the 97.3rd percentile demand for the show in the music genre over the last 30 days indicates that it has higher demand than most music titles in Australia.
Furthermore, examining the Parrot Pulse for MUSIC GOLD RUSH ∞ across six dimensions provides a more comprehensive understanding of the show's performance. For example, the show's worldwide audience demand is good, and its travelability is okay. It has a poor longevity ranking, indicating poor audience demand retention over time, but its momentum, the pace of growth, is good. Its potential for spin-off is poor, indicating less likelihood of further monetization of the show, and its reach, the number of people expressing demand for a show, is okay.
Moreover, demand data enables entertainment executives to make more informed decisions, such as determining how much to spend on content, assessing a TV show's ability to drive subscriptions and mitigate churn, finding new opportunities for content distribution, and discovering under-monetized titles.
In the case of MUSIC GOLD RUSH ∞, examining its top ten global markets where it is most in-demand over the last 30 days shows that it is outperforming the average TV show in each of these markets, with its number one market being Sweden.
Having this information is essential when deciding whether to acquire or produce a show or to distribute a show in a different market or select a show to focus on to attract new subscribers. By understanding the specific data relating to audience demand, decision-makers can track performance over time and maintain an up-to-date, accurate view of audience engagement with their content.
MUSIC GOLD RUSH ∞'s travelability to Australia in the last 30 days is 98%, which means that the audience demand for MUSIC GOLD RUSH ∞ is 98% of the demand in its country of origin, Japan. Click through to another market to discover how well MUSIC GOLD RUSH ∞ travels internationally.
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Acquire the best shows from partners such as J: COM to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. MUSIC GOLD RUSH ∞), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as J: COM by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as MUSIC GOLD RUSH ∞, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular J: COM‘s MUSIC GOLD RUSH ∞ is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for J: COM and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for MUSIC GOLD RUSH ∞, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global television demand metrics from Parrot Analytics for MUSIC GOLD RUSH ∞ in Australia. We provide our partners with smart SVOD capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.