The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, how can you ensure that you are making informed content, acquisition, distribution, or programming decisions? One valuable tool for this is using demand data. Let's examine "North & South" as an example to see how we can use this data to make strategic decisions.
Firstly, if you are considering content valuation, it is important to note that "North & South" has a good level of demand and audiences in Australia have increased their demand for the show by 13.7% in February. The show is also performing significantly better than the average content in its genre and was in the 97.8th percentile. Additionally, "North & South" has peaked at 4.9 times the average demand in the last 30 days, which indicates a rise in popularity.
If you are considering acquisition or distribution, it's worth noting that "North & South" is being watched in the top 10 global markets and its demand is higher than that of the average TV show in each of those markets. Furthermore, Australia is the number one market globally with the show achieving good audience demand. UK comes second in market-wise performance with okay audience demand.
If you are planning your programming and scheduling, it's important to note that the show's demand spiked in Australia in late February 2024. This could be useful in deciding when to schedule the show to ensure its peak performance.
In terms of content decisions, it's worth noting that "North & South" viewers also watch shows like "The Killing Kind", "Wolf Like Me", "Doc Martin", "La Brea", "Pride And Prejudice", "Annika", "FBI", "Count Abdulla" and "Found". Knowing what your audience is watching and enjoying can help you in selecting new content that will resonate with them.
Finally, if you are planning to expand the show's audience and reach, it's worth noting that although the show has poor travelability, its longevity is good and its momentum is also good. This indicates that with proper marketing and promotion, the show has the potential to continue to grow its audience even further.
These are just a few examples of how demand data can assist entertainment executives. By analyzing demand data, executives can determine a show's worth, identify the global appeal of a title, test production and acquisition concepts, identify under-monetized titles, optimize marketing campaigns, and more. By using this data, executives can make more informed decisions about content, acquisitions, distribution, and programming.
North & South's travelability to Australia in the last 30 days is 85%, which means that the audience demand for North & South is 85% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well North & South travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. BBC One, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as North & South.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as North & South from partners like BBC One.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for North & South? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as BBC One to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC One by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as North & South. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC One to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. North & South), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC One by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as North & South, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s North & South is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for North & South, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for North & South in Australia. We provide our partners with comprehensive content competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.