The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For any TV executive looking to make informed content decisions, demand data is a powerful tool. By analyzing demand data for a specific show or genre, executives can gain valuable insights that inform their content valuation, acquisition, distribution, and programming decisions.
One example of how demand data can be used in decision making is by analyzing the performance of a show like "Not Dead Yet" in Australia. With an outstanding 8.1 times the audience demand of the average show, executives can see the show's popularity in Australia. Additionally, comparing the show's demand in Australia to its demand in other global markets can provide insight into where the show may be most successful. For example, the show's number one market globally is the US, where it achieved outstanding audience demand of 8.1x. This information can be useful when deciding where to focus resources for content acquisition and distribution.
Furthermore, by examining the show's rank and audience demand over time, executives can see how the show's popularity is evolving. For "Not Dead Yet", demand for the show has been increasing recently, with a 65.0% increase in audience demand during March 2024. By understanding these trends, executives can make more informed decisions about content investments and marketing strategies.
Another valuable insight gained from demand data is understanding the show's performance in different genres and how it compares to other titles. For "Not Dead Yet", the show ranks at the 98.6th percentile in the comedy genre in March, which means it has higher demand than 98.6% of all comedy titles in Australia. Executives can use this information to explore potential new markets, and related programming opportunities to win over the show's fans.
Finally, by analyzing the show's Parrot Pulse across the six dimensions, executives can gain additional insight into the show's global performance. For example, "Not Dead Yet" has okay travelability, which measures a show's international demand relative to its home market. Executives can use this information to determine if investing in international distribution is the right move for the show.
In conclusion, demand data offers incredible potential for TV executives looking to make informed decisions about content planning, acquisition, distribution, or programming decisions. By examining the show's demand and its various dimensions, executives can make data-driven decisions with confidence, knowing they have the most insightful data on their side.
Not Dead Yet's travelability to Australia in the last 30 days is 110%, which means that the audience demand for Not Dead Yet is 110% of the demand in its country of origin, United States. Click through to another market to discover how well Not Dead Yet travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Not Dead Yet), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Not Dead Yet is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Not Dead Yet, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for Not Dead Yet in Australia. We provide our partners with meaningful content workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.