The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are in the business of producing, distributing, programming, or acquiring television content, then you need to understand how audience demand can help you make informed decisions. The case of "Om Nom" is an excellent example of how demand data can be leveraged in making strategic decisions.
One of the key questions Parrot Analytics' content valuation system answers is how to determine the valuation of a TV series. The demand data for "Om Nom," which has 2.7 times the audience demand over 30 days, demonstrates high demand, which clearly indicates its value in terms of content valuation. Demand data enables you to estimate the ROI a specific title will bring for any given platform and assess its potential to attract or retain subscribers. For "Om Nom," the show has recently increased in demand, indicating a higher potential to take advantage of its growing audience. By comparing its performance through data and examining the top 10 global markets where "Om Nom" is in-demand most, we can see that it outperforms the average TV show in terms of demand in each of these markets. Consequently, this means that the show has the potential for higher profitability and return on investment.
Another question entertainment executives often ask is how they can determine how much they should spend on content. Our content valuation system assists in determining the dollar value contribution of any title to any platform in any region. Demand data uncovers valuable insights into the local market tastes and preferences, informing a targeting strategy, thereby helping executives to determine the viability of their investment. In the case of "Om Nom," the show's outstanding demand in Russia (9.5x) shows that the series has significant potential to reach a world-scale audience that would otherwise be missed.
Demand data also informs acquisition decisions by providing detailed insights into uniquely positioned titles with a potential audience both in domestic and international markets. Parrot Analytics' demand data reveals how a particular title drives engagement across a platform's catalog and quantifies the marginal revenue contribution to a platform. This information helps you to identify which format of content exhibits an opportunity to acquire or produce. For "Om Nom," demand data shows that it ranks #308 in Australia, and therefore has lower demand in this region compared to other parts of the world. The insight enables content production companies and platforms to use the data to consider whether "Om Nom's" franchise is suited to a particular region and distribution.
Finally, demand data enables TV executives to make programming decisions, which are key to facilitating audience engagement and retention. Parrot Analytics' demand data uncovers under-monetized titles, exceptional shows with the potential for increased franchise and marketing spend, audiences' taste clusters, discovery, and recommendation strategies, and optimal release strategies. With Om Nom ranking at the 96th percentile in the comedy genre, TV executives can consider its success in its relevant genre and use Parrot Analytics' data to make recommendations on leveraging Om Nom's genre and positioning to increase its network appeal and audience reach.
In conclusion, you can leverage data insights to respond to some of the most challenging questions every TV executive may have. The case of "Om Nom" is a perfect example, where our demand data can inform content acquisition, distribution, programming, and valuation decisions.
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Acquire the best shows from partners such as Ketchup TV to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Om Nom), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Ketchup TV by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Ketchup TV‘s Om Nom is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Ketchup TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Om Nom, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using global television demand analytics from Parrot Analytics for Om Nom in Australia. We provide our partners with meaningful entertainment industry know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.