As an entertainment executive, you are always looking to make informed content decisions. One such way to do so is through the quality and quantity of the audience demand for the show. "Our Flag Means Death" is a great example of how demand data can help in your decision-making processes.
Firstly, demand data helps in content valuation and reveals the dollar value contribution of a specific title to an organization's platform, based on its global audience engagement. Our content valuation is premised on global content demand and supply and can be used for individual or entire libraries. For example, in the last 30 days, "Our Flag Means Death" has 17.9 times the audience demand of the average show in Australia.
Demand data also helps in distribution decisions, programming decisions and acquisition decisions. It can enable you to map local whitespaces by identifying the most popular genres in a particular market. Knowing this will help you to better customize your local programming and increase the appeal for the specific market. It informs the platform and network fit that would be strategic for visual projects. You can also leverage demand data to determine how your titles are performing in comparison to others available in the market, helping you make informed acquisition decisions.
Demand data enables you to value content and brand partnerships. It helps you to quantify the platform-specific marginal revenue contribution and the way the title drives engagement across the rest of the catalog. By assessing a TV series' ability to drive subscriptions and mitigate churn, you can optimize subscriber acquisition and retention and understand the consumer preferences that drive demand.
Regarding "Our Flag Means Death," the demand spike in late December shows that the series is gaining traction and popularity, and it can be monetized for spin-offs or franchises. The show's global audience demand across all platforms, as well as its travelability and longevity indicators, show that its performance is outstanding, which is a great foundation for any monetization effort. The similar tastes of the show's fans suggest possible co-marketing opportunities with other popular shows.
To conclude, demand data is crucial in making informed content, acquisition, distribution, and programming decisions, and the demand data of "Our Flag Means Death" shows that it is a popular show with great growth potential, a valuable asset for any organization platform.
