Entertainment executives looking to make more informed content decisions can use demand data to help guide their decision-making process. Let's take a look at the example of "Our Flag Means Death" and how it can serve as a guide for making content decisions.
Content valuation: Using demand data, entertainment executives can assess the value of a TV series to a streaming platform. By analyzing demand data, decision-makers can determine not only the baseline value of a title but can also assess how a series drives engagement across the rest of the catalog. They can also use demand data to calculate the Return on Investment (ROI) that a specific title can bring for any given platform. By doing so, they can better evaluate the level of investment required for a particular project.
Acquisition and programming decisions: When considering potential acquisitions, access to demand data can help executives determine how popular the content is relative to the market average. For instance, with "Our Flag Means Death," the demand is outstanding, which makes it a title worth considering. Assessing the trending demand and demand growth allows for sound decisions on which content should be bought for acquisition and incorporated into programming schedules. Other acquisition metrics that demand data can inform are the show's ability to drive subscriptions and mitigate churn and the ROI of a particular title.
Distribution decisions: Knowing which platforms to target for content distribution can have a significant impact on the success of a series. Demand data can uncover unique insights, such as which regions and platforms drive the most significant demand for specific titles. For example, "Our Flag Means Death" is most in-demand in the United States and the United Kingdom, and Australia. This information can help studios and distributors make educated decisions regarding where to focus their marketing efforts to drive brand awareness and increase the content's reach.
Marketing strategies: Pre-Release marketing is crucial for a show's success, and demand data can be used to optimize the marketing campaign ahead of the premiere. By analyzing which TV shows, brands, or talents resonate with target audiences, marketing campaigns can effectively grab the audience's attention through a targeted approach.
Discovery & Recommendations: Knowing what audience is seeking, entertainment executives can recommend suitable content to viewers based on their taste clusters. Parrot Analytics provides an Affinity analysis that identifies talents, brands, and TV shows that can help with audience acquisition or retention. This approach can lead to a successful launch and higher viewership ratings.
In conclusion, using demand data can help executives in the entertainment industry make more informed decisions related to content acquisition, programming, distribution, and marketing. This data can lead to better-informed negotiations, better value for assets, identifying potential risks, and finding opportunities for new markets. The demand metrics for "Our Flag Means Death" illustrate the potential of accessing real-time, audience-demand data to make data-driven decisions. Access to global data using Parrot Analytics' metrics and tools helps to drive a more profound understanding of the TV ecosystem, offers insights that serve to reduce the risk for stakeholders, and drive business growth within the industry while giving fans what they want.
