Television executives are often tasked with making decisions about what content to acquire, produce, distribute, or program. To make informed decisions, executives need to better understand the value and demand of the content they are working with or considering. Parrot Analytics provides demand data that can assist these executives, and the case of "Paranormal Caught On Camera" in January 2024 in Australia provides a good example.
One way demand can be used to make more informed content decisions is through content valuation - executives can use demand data to understand how much their title is worth, the value of a content library to a platform, or how a title drives engagement across the rest of a catalog. They can also use demand to understand how much to spend on content. For example, the demand data on "Paranormal Caught On Camera" reveals that it has good demand compared to the average show in Australia. However, its demand has been decreasing recently. Its peak rank was #858 in Australia, but it dropped by 275 spots, highlighting the importance of tracking demand over time.
Another way demand can assist executives in their decision-making process is by better understanding audience taste clusters and preferences. The data revealed that the fans of "Paranormal Caught On Camera" also like shows like "Ghost Adventures" and "My Strange Addiction". This information can inform executives when developing or acquiring similar titles. Through demand data, executives can identify white spaces in their market and understand what type of content would exhibit opportunities for acquisition or production.
Demand data can also assist with questions around subscriber acquisition and retention. Executives can analyze which shows are keeping their current audiences happy or which titles will attract new subscribers to their platform. By understanding the demand characteristics of a show, executives can optimize pre-release marketing and release strategies. For "Paranormal Caught On Camera" in January 2024 in Australia, demand for the show spiked in late January, revealing the audience's interests.
Additionally, demand data can help executives identify global opportunities for their content. Through examining how "Paranormal Caught On Camera" performs in other markets like Belgium, Poland, and New Zealand, executives can determine the feasibility of producing or acquiring content conducive to international success. Understanding the travelability of a show can aid executives in strategically allocating funds to maximize future content investments.
In summary, through demand data, executives can make more informed decisions on what content to acquire, produce, distribute, or program. The case of "Paranormal Caught On Camera" in January 2024 in Australia highlights some practical industry applications of demand data and how Parrot Analytics can provide crucial insights for entertainment executives in their daily operations.
