The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for a television series is crucial when making informed content, acquisition, distribution, and programming decisions. With Parrot Analytics' demand data, executives can evaluate the performance of a show like "Platonic" in the Australian market in March 2024.
One way executives can use demand data is by assessing content valuation. Using Parrot Analytics' content valuation system, executives can determine how much to spend on content. They can use-demand data to calculate the ROI a specific title will bring for any given platform, assessing the TV show's ability to drive subscriptions and mitigate churn. For instance, "Platonic" has 7.3 times the audience demand of the average show in Australia, indicating that it is a highly demanded TV show in the country and could have high potential value.
Executives can also use demand data to identify the most popular genres in their local market. In the case of "Platonic," it ranks at the 99.3th percentile in the romance genre, indicating that it has a high level of demand compared to other romance titles in Australia. This information can help them make data-informed decisions regarding the production or acquisition of similar shows.
Demand data can also help executives to identify the key demographic that a TV show appeals to. Parrot Analytics can determine the taste clusters of the show's current audience, which can help executives identify the best talent, brand to partner with, or TV shows that will help to acquire or retain subscribers. For example, fans of "Platonic" also like "Prison Break," "The Resident," and "SEAL Team"; executives could leverage this information to target a similar audience with their upcoming productions.
Furthermore, using demand data, executives can assess the global appeal of a title, which is essential in deciding what content to produce or acquire to support global SVOD expansion. Looking at "Platonic," it outpaces the average TV show's demand in each of the top 10 global markets. By ranking second in its home country, the United States, with good demand, and achieving outstanding audience demand of 7.9x in Canada, "Platonic" shows excellent global appeal. This information would be useful to executives to secure distribution deals, license agreements, or acquire distribution rights for other global regions.
Lastly, executives can use demand data to inform the release strategy and pricing of their content. As "Platonic" had a notable demand spike in late March 2024, executives could use this information to optimize release schedules and ensure their content is seen by the right audience at the right time.
In conclusion, the Parrot Analytics demand data for "Platonic" for the month of March 2024 in Australia provides entertainment executives with essential information that can help them make informed decisions when it comes to content, acquisition, distribution, and programming. With this data, they can evaluate content valuation, target the right audience, identify global appeal, and optimize the release strategy and pricing of their content.
Platonic's travelability to Australia in the last 30 days is 80%, which means that the audience demand for Platonic is 80% of the demand in its country of origin, United States. Click through to another market to discover how well Platonic travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Platonic is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Platonic, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for Platonic in Australia. We provide our partners with meaningful OTT expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.