Are you an entertainment executive looking for reliable and timely data to inform your content decisions? Look no further than Parrot Analytics' demand data, the only metric that provides insight into what your audience wants before they even know it. In this article, we'll use the example of "Reacher" in Australia to show how our demand data can help you make content, acquisition, distribution, and programming decisions that take into account current market trends and audience preferences.
First, let's consider how demand data can be used for content valuation. By analyzing the audience demand data for "Reacher," entertainment executives can assess the value of the content and determine how much to spend on it. For example, the demand data for "Reacher" shows that demand has decreased by 62.4% in Australia during February 2024. Using Parrot Analytics content valuation system, executives can calculate the ROI a specific title will bring for any given platform, helping them assess a TV series' ability to drive subscriptions and mitigate churn.
Demand data also informs scalable concept testing. Examining the top 10 global markets where "Reacher" is most in-demand over the last 30 days indicates that the show outperforms the demand of the average TV show in each of these markets. Entertainment executives can use demand data to determine which elements of existing content audiences like the most and optimize upcoming productions for success.
Demand data assists with decisions concerning supply and demand. Entertainment executives can use demand data to identify what types of content exhibit opportunity to acquire or produce. Additionally, demand data can be used to evaluate the franchisability of a show, assessing its spin-off potential.
More specifically, using "Reacher" in Australia as an example, executives can see that the show has 18.6 times the audience demand of the average show in Australia over the last 30 days, indicating strong demand. "Reacher" ranks at the 99.9th percentile in the crime genre during February 2024, which means the show has higher demand than 99.9% of all crime titles in Australia. Additionally, other shows that fans of "Reacher" also like are "Loki," "Halo," "Fargo," "Rick And Morty," "Ahsoka," "True Detective," "Percy Jackson And The Olympians," "For All Mankind," and "Foundation." Examining these related shows can help executives determine which genres they should focus on to attract new subscribers to their SVOD service.
Demand data can also help with subscriber retention and acquisition. By examining the overall demand for "Reacher" on a 1-year rolling basis and the last 30 days, entertainment executives can see that demand increased by 31.3% over the last 30 days, indicating the show's increasing popularity.
Finally, demand data can be used to optimize marketing campaigns and distribution strategies. By examining the top 10 global markets where "Reacher" is most in-demand, entertainment executives can identify which platforms they should target for distribution of the content. The demand data for "Reacher" also reveals a spike in demand in late February 2024, indicating that a targeted marketing campaign at this time could be effective.
In conclusion, Parrot Analytics' demand data can help entertainment executives make informed content decisions that take into account current market trends and audience preferences. By analyzing audience demand data for "Reacher" in Australia, executives can assess the value of the content, determine how much to spend on it, optimize marketing campaigns and distribution strategies, and evaluate the spin-off potential of the show.
