The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive working at an OTT or SVOD platform, the demand data for "Reacher" can provide some important insights into the performance and potential of the show. Firstly, with 17.8 times the audience demand of the average show in Australia over the last 30 days and a peak rank of 17 in the country, "Reacher" has been doing exceptionally well in this market. This can be used as evidence for content valuation, as the demand for the show contributes to its worth and reveals the dollar value it can bring to any platform.
Moreover, the demand data can also be used to determine the show's performance in other countries. For example, while Australia is "Reacher"'s fourth largest market, with outstanding demand, the US has the highest demand for the show and is considered its top market globally, with exceptional audience demand of 21.4x. This can help determine the potential for the show's expansion and international distribution, making it easier to make acquisition and distribution decisions.
If you work at a TV production company, the audience demand insights can help you understand how to optimize productions for success. By examining the audience's 10 most in-demand shows alongside "Reacher", you can identify what elements of the show audiences like the most and refine future productions towards fan preferences.
If you work at a pay TV network, the audience demand data can be used to assess the worth of the show and how high the network can price its licensing fees during negotiations. Additionally, the data can be leveraged to compare "Reacher" against other titles available on the market, which can assist in competitive benchmarking.
Entertainment talent agencies can determine which TV shows will help clients expand their audience and which TV shows will acquire or retain subscribers. Meanwhile, content distributors can use audience demand data to find new opportunity markets for content distribution and identify under-monetized titles.
In conclusion, by looking at the demand data for "Reacher" and using it to answer the questions presented, entertainment executives can make informed content acquisition, distribution, and programming decisions. Additionally, content valuation can be based on demand data, revealing the dollar value of a title and its potential contributions to any platform's revenue.
Reacher's travelability to Australia in the last 30 days is 53%, which means that the audience demand for Reacher is 53% of the demand in its country of origin, United States. Click through to another market to discover how well Reacher travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Reacher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Reacher, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Reacher in Australia. We provide our partners with far-reaching television competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.