The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you can use Parrot Analytics' demand data to make better-informed decisions regarding content acquisition, distribution, and programming for your platform.
One significant way executive can leverage demand data is through content valuation. By analyzing demand data for specific shows or genres, executives can determine the dollar value contribution of any title to any platform within a specific region. Using "Reacher" as an example, the show's outstanding demand in Italy suggests that it could be a worthwhile acquisition for a streaming platform or linear network in that region.
Considering the show's audience demand across six dimensions can also be helpful. "Reacher" scores exceptional marks for its worldwide audience demand, travelability, franchisability, and momentum, indicating that the show has potential for widespread success and could potentially be a strong candidate for spinoffs or franchises.
By examining the rankings, we see that "Reacher" dropped 17 spots in March in Italy, whereas its demand had been decreasing in that market over the last 90 days. If you are considering acquiring "Reacher" or any show, this information can help you negotiate a better deal and potentially secure the rights to a high-demand show at a better price.
Analyzing demand data can also help you optimize your content release strategy. For example, knowing when demand spiked for "Reacher" in Italy can help you identify the best time to release a new season or promote the show further to capitalize on local and global audience interest.
Measuring the audience demand for a show again specific genres offers further insights that can inform decision-making. For example, "Reacher" ranks in the 99.5th percentile for the crime genre in Italy, indicating that it is one of the most in-demand titles in that genre, and audiences in that region are likely to be interested in acquiring or watching more crime shows.
Finally, by comparing the demand data for "Reacher" in Italy with demand data from other countries, executives can identify potential markets and assess the show's suitability for distribution in different regions. By using Parrot Analytics' data, you can acquire a more comprehensive understanding of a show's global potential, and adjust your strategic plans based on that understanding.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Reacher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Reacher, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on May 10, 2024, 1 a.m. PST using tv demand data from Parrot Analytics for Reacher in Italy. We provide our partners with meaningful TV series know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.