For entertainment executives seeking to make more informed content decisions, demand data from Parrot Analytics can provide valuable insights into how well shows are performing with audiences in a particular region or globally. For instance, consider the case of "Reno 911!" in October 2023 in Australia.
Using demand data, entertainment executives in Australia can determine that "Reno 911!" is a good performer in Australia compared to other TV shows with 2.9 times the audience demand of the average show over the last 30 days. By comparing demand over longer periods, they can ascertain whether demand has recently increased or decreased by looking at the 90-day period.
Additionally, executives can use Parrot Analytics' demand data to track the show's rank on the Australian charts and see how it's trending. In the case of "Reno 911!" the show has experienced a 258 drop in its rank to #689 in the same month.
Content valuation is another area that demand data can help inform. For instance, executives can estimate the baseline value of a title like "Reno 911!", which can be used to determine its worth if acquired or sold to another platform or broadcaster. Parrot Analytics' content valuation system, powered by global content demand and supply can be particularly helpful in determining how much to spend on content.
Furthermore, entertainment executives in charge of distribution or acquisition decisions can draw on demand data, such as the Parrot Pulse, to assess a TV series' ability to drive subscriptions or mitigate churn. If a show like "Reno 911!" has high demand, it can help them make an informed decision to acquire the show or recommend it to subscribers to retain or grow their audience. By assessing demand, executives can also estimate how much a specific title will bring in ROI on any given platform.
Parrot Analytics' demand data can also help executives with programming decisions by revealing what continents and regions are most in-demand for the show. For example, "Reno 911!" has an audience in the United States that is 5.1x the global average demand, followed by Russia, the UK, the Netherlands, Canada, Germany, Australia, China, and Romania. Knowing this information can help executives make decisions on whether to license the series to a particular region or to direct marketing efforts to its areas of high demand.
In summary, Parrot Analytics' demand data can provide valuable insights to entertainment executives, helping them make more informed content decisions when it comes to content valuation, distribution, acquisition, and programming decisions. Consequently, as seen in the case of "Reno 911!", entertainment executives can make informed decisions that support their business goals and objectives.
