As a TV executive, you can use demand data to make your content-related decisions regarding the show "Reno 911!" in Australia. To start, you can use demand data to calculate the show's value in the region. The Parrot Analytics content valuation system is based on demand data and can help you estimate its economic value contribution to any title, platform, or region, thereby making informed content valuation decisions.
Additionally, you can use demand data to identify the audience's taste clusters and recommend titles that they're likely to enjoy, based on content similarity. For instance, "Reno 911!" is a comedy show with a percentile rank of 96.1% in the comedy genre in Australia. Using Parrot Analytics, you can identify other shows that fans of "Reno 911!" in Australia also like and prioritize acquiring them to attract new subscribers to your platform.
Demand data can also inform content acquisition decisions. As a TV executive, having access to demand data, you can identify which shows are most in-demand in your market or other markets around the world. This type of information can help content distributors and production companies identify content with the most potential and invest resources accordingly.
Regarding programming decisions, you can examine how the show has performed historically to identify any possible patterns. By examining the top 10 global markets where "Reno 911!" is in-demand, you can identify the most popular markets globally, the number one being the United States. Information regarding peak demand and fluctuations in demand with time frames can also inform future programming and distribution decisions.
Finally, demand data can be used to optimize marketing campaigns, and underlying strategies, for upcoming shows. As an entertainment executive, having Parrot Analytics assist in your marketing campaign, regarding content promotion ahead of the premiere of a TV series, increases the chances of the show attracting more attention.
Therefore, as an entertainment executive, access to demand data can support the development of more informed acquisition, distribution, content, and programming decisions. Parrot Analytics' demand data can help you identify the optimal release strategy, quantify the marginal revenue contribution of a platform, and recommend shows that align with the specific tastes of your consumers among others.
