As an entertainment executive, using demand data can help you make more informed decisions about your content. In October 2023, "Rizzoli & Isles" had an audience demand of 5.2 times the Australian show average over a 30-day period. This information tells an SVOD or OTT platform whether and how much to invest in shows such as "Rizzoli & Isles" and whether to continue producing content or end it after seven seasons like this show.
Demand data can also inform programming decisions by revealing which elements of existing content are most popular or effective in attracting audiences. OTT platforms are competing for audience time and for a limited portion of the subscriber's attention. The insights gained could also help with decisions concerning which type of content exhibit opportunity to acquire and produce. The genre's popularity can inform acquisition and production decisions, such as focusing on shows with higher demand genres like drama, horror, or action.
"Rizzoli & Isles" has performed well among audiences in Australia, as well as in several other countries analyzed. You can use this information to optimize the release strategy for your content. Additionally, this data will help with subscriber acquisition and retention because executives can learn which titles to buy if they want to keep their current audience happy and which titles attract new subscribers to their respective platforms.
Demand data can also help executives find overlooked markets or under-monetized titles; it can enable the identification of "whitespaces" in local markets and the design of a global strategy for the expansion of the platform. As the flow of content continually increases, the competition is intense for attention. Therefore, one needs to focus on exclusivity, which enhances content value in an ocean of otherwise similar content.
Looking at the Parrot Pulse, we find that "Rizzoli & Isles" has above-average performance with regards to measures of momentum and longevity. These data points can help executives determine how much that content is worth and identify the potential return on investment. Additionally, demand data empowers executives to quantify the marginal revenue contribution of titles to platforms and indicates how a title may drive engagement across the rest of the catalog.
Finally, metrics like Momentum and reach give executives insight into their return on investment, the effectiveness of marketing campaigns, and how well content is holding up since its premiere. The above discussion underlines how demand data, such as the kind available at Parrot Analytics, is essential to effective decisions about content valuation and selection, acquisition, distribution, and programming for entertainment industry executives.
