Parrot Analytics' demand data provides television executives with insights that can aid in making informed decisions, such as content valuation, acquisition, distribution, and programming decisions. They can use the data to identify the value of TV series, franchises, and libraries globally to their platforms or networks. Besides that, they can use it to explore the potential of different genres and content types in local markets and develop an appropriate content strategy that is well-aligned with the audience demand.
For instance, let us consider "Rizzoli & Isles" for February 2024 in Australia. With demand data from Parrot Analytics, we can say that "Rizzoli & Isles" has demand 4.4 times higher than the average show in Australia. That means just 8.6% of all TV series maintain the level of demand like that of "Rizzoli & Isles." Furthermore, we can observe demand for this show has been increasing in recent days, indicated by a 0.2 increase in peak demand for the show in February.
Content valuation can be a complex process, but Parrot Analytics' demand data provides an accurate measure of how much a specific title contributes to a content library or platform by quantifying the dollar value contribution or marginal revenue contribution of any title. By examining the show metadata, we can learn about the show's production history and status, such as its 7 seasons and 105 episodes. Such insights as season profiles can provide details on a show's popularity over the years and know its longevity metrics regarding audience demand indicators.
Executives can also leverage the audience data to find ideas for new programming and content acquisition. For instance, other shows that fans of "Rizzoli & Isles" like include "Hardcore Pawn," "The Blacklist," "Royal Pains," and more. This information can help executives identify other shows and titles that have great potential to maintain and grow their audiences.
Investment decisions in show marketing campaigns, pre and post-premiere can be informed using Parrot's data. Our data can reveal if a show has hit the cultural zeitgeist or not, and how well it has maintained its demand over time, as we see that the longevity is "outstanding." We provide statistics such as reach, which quantifies the number of people expressing demand for the show, and momentum to paint a picture of the pace of growth of the show.
Lastly, executives can use demand data to identify the best-suited platforms or networks for their content and touring schedules (travelability). For example, "Rizzoli & Isles" has good demand in the top 10 markets globally, with its number one market being the United States, which accounted for the show's maximum demand. Our data reveals how a show compares to market averages and insights into how a show is doing internationally when compared to its country of origin (travelability).
To sum up, demand data from Parrot Analytics can provide executives with the necessary insights to inform their decision-making process regarding content valuation, acquisition, distribution, programming, and more, allowing for better-informed decisions that optimize returns on investment.
