For entertainment executives, using demand data is an indispensable tool for making more informed decisions when it comes to content acquisition, distribution, programming, and content valuation. As an example, let's take a look at the Australian performance of the classic sitcom "Roseanne" in January 2024 and see how demand data can be used to drive strategic decisions.
One key application of demand data is content valuation. In the case of "Roseanne," we can use demand data to estimate how much the series is worth and what its dollar value contribution is to any platform. By analyzing the audience demand metrics we have, we can make a data-based evaluation of the series' value to MSOs and SVOD platforms.
Additionally, demand data can help with distribution and programming decisions. By learning about the show's momentum, its reach, and the rate at which demand is increasing, entertainment executives can make informed decisions about how best to distribute the show and program its episodes. For instance, the demand insights from "Roseanne" can determine the optimal release strategy or pricing to boost engagement, attract new subscribers, and keep the current ones happy.
Furthermore, comparing the performance of "Roseanne" over the last 30 days versus a rolling 1-year period can reveal how demand is trending and if it's increasing or decreasing. This information can help entertainment executives determine if the show's popularity is waning or if it's experiencing renewed interest and growing popularity.
Finally, demand data can help executives with strategic content acquisition decisions. In this case, by seeing which other titles are popular with "Roseanne" fans in Australia, we can identify other in-demand titles and consider acquiring them. Not only that, looking at the top 10 global markets where "Roseanne" is most in-demand highlights possible markets where this content will resonate. Therefore, entertainment executives can use demand data to evaluate potential markets for new shows, identify opportunities to expand their global SVOD expansion, and allocate funds to maximize future content investments.
Overall, demand data is invaluable to entertainment executives at any given point in the production cycle, elucidating actionable insights and taking strategic content decisions. By leveraging Parrot Analytics' global content demand and supply metrics, entertainment executives can see beyond the numbers to build informed, data-driven strategies that hit the mark with their audience and in turn, maximize ROI.
